unit 3.3.1 - marketing objectives
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8 Terms
what are the marketing objectives
sales volume
sales value
sales growth
market size
market growth
market share
brand loyalty
what is the formula for market growth
change in the size of the market over a period / original size of the market X100
what is the formula for market share
sales of one product OR brand OR business / total sales in the market X100
what is the formula for sales growth
change in sales of product or business / sales of product in year z (X100)
definition of market size volume
quantity of goods and services produced in a particular market over a period of time usually one year
definition of market size value
total sales revenue generated from selling all of the goods and services produced in a particular market over a period of time
definition of sales volume
quantity of goods and services produced by a particular business over a period of time
definition of sales value
total sales revenue of a particular business over a period of time
Note 
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