Viability, Profitability, Customer Requirements
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10 Terms
Profitability
The business must earn more money than it spends. Without ____, the business cannot sustain itself
Customer Requirements
The business must meet what customers want or need. If customers are happy, they will buy more.
Viability
ability to work successfully/ability to survive or live
successfully.
Profitability
ability to generate revenue or income.
Customer Requirements
Interest preferences, need of market.
Viable and Profitable
Business should be _____ and ___________
Delighters
These are the bonus, extras, or add- on to the product requirements. These are not necessary but it will satisfy the market more.
Example:
►Buying a product with freebies
Satisfiers
It is the expression of the market desire explicitly. The market is satisfied if the services exceed the expectations.
Example:
►Buying with discounts
Must Have
It is the basic requirements expected by the market that will be appreciated if fulfilled.
Example:
►Customers thinks that restaurants need to have rest room when dining in.
Raw Materials
Manpower
Natural Calamity
Financial Status
Factors that affect Profitability:
Note 
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