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11 Terms
Differentiation
The marketing mix is distinct from and better then whats available from a competitor
S.W.O.T Analysis
Identifies and list the firms strengths and weaknesses and its opportunities and threats
Market development
Trying to increase sales by selling present products in New markets
Market penetration
Trying to increases sales of a firms present markets probably through a more aggressive marketing mix.
Customer equity
the expected earnings stream(profitability) of a firms current and prospective customers over some period of time
Competitive advantage
A firm has a marketing mix that the target market sees as better than a competitors mix
Diversification
moving into totally different lines of business perhaps entirely unfamiliar products, markets, or even levels in the production marketing system.
Retention rate
The percentage of customers retaining as compared to the total number of customers
Product development
Offering new or improved products for present markets
Breakthrough opportunities
The expense required to acquire a new customer
Acquisition cost
the expense required to acquire a new customer.
