Includes: general elements, diction, syntax, figurative elements, types of claims & evidence, types of theses, and logical fallacies
Rhetorical Situation
Includes speaker, purpose, audience, context, and exigence.
Speaker
The individual or group delivering the message in a rhetorical situation.
Purpose
The reason why the speaker is communicating; what they hope to achieve.
Audience
The group of people the speaker is addressing or trying to persuade.
Context
The circumstances or setting surrounding the communication.
Exigence
An issue or problem that prompts the speaker to communicate.
Concession
an acknowledgement that an opposing argument may be true or reasonable, usually accompanied by a refutation
Refutation
denial of the validity of an opposing argument in part or in whole, usually accompanied by a concession in order to sound more reasonable.
Qualify (a claim)
To make a claim about qualities, or what something is, or is caused by, about what something affects, or about the nature or properties of a thing to gain an understanding of underlying reasons, opinions, and motivations. To make a “qualifying claim” is to provide insights into a problem or help to develop ideas or hypotheses or to provide the conditions under which a claim is true.
Aristotelian Triangle
a diagram that illustrates the relationships between speaker, subject, and audience in a rhetorical situation
Ethos
Greek for “character”, established of speakers in what they say and who they are; appeals to audience’s trust in the character, authority, or expertise of speaker
Logos
Greek for “embodied thought”, appeals to reason and logic by offering clear, rational ideas and using specific details, examples, facts, statistics, or expert testimony as backing for claims; usually primary mode to elicit audience agreement
Pathos
Greek for “suffering” or “experience”, appeals to specific emotions like fear, patriotism, prejudices, anger, or hope; usually primary mode to elicit audience action
Diction
The choice of words used in writing or speaking.
Archaic Language
using language that is antiquated (old-fashioned)
Beliefs for which our forebears fought
Alliteration
repetition of the same sound beginning several words or syllables in sequence.
Let us go forth to lead the land we love...
Colloquialism
using language that reflects the way people actually speak (slang)
Connotation
the implied or contextualized meaning that underlies the main meaning of a word
Denotation
The literal, dictionary definition of a word.
Jargon
using language that is specific to an occupation or field
Repetition
just as it sounds, in order to emphasize or reiterate
Vernacular
Using language that is specific to a people, place, culture
Cumulative Sentence
sentence where main clause is at the beginning and then more is added on
But neither can two great and powerful groups of nations take comfort from our present course -- both sides overburdened by the cost of modern weapons, both rightly alarmed by the steady spread of the deadly atom, yet both racing to alter that uncertain balance of terror that stays the hand of mankind’s final war.
Hortative Sentence
sentence that exhorts, urges, entreats, implores, or calls to action
Let both sides explore what problems unite us instead of belaboring those problems which divide us.
Imperative Sentence
sentence that commands or demands
My fellow citizens of the world: ask not what America will do for you, but what together we can do for the freedom of man.
Periodic Sentence
sentence where main clause is withheld until the end
To that world assembly of sovereign states, the United Nations, our last best hope in a new age where the instruments of war have far outpaced the instruments of peace, we renew our pledge of support...
Anaphora
repetition of words/phrases at beginning of successive phrases, clauses, lines
...not as a call to bear arms, though arms we need -- not as a call to battle, though embattled we are...
Antimetabole/Chiasmus
repetition of words in reverse order
[A]sk not what your country can do for you -- ask what you can do for your country.
Antithesis
opposition or contrast of ideas/words in a parallel construction
[W]e shall...support any friend, oppose any foe...
Asyndeton
omission of conjunctions between coordinate phrases, clauses, words (speeds up)
He eats, drinks, sleeps.
Inversion
inverted word order in a sentence (variation on subject-verb order)
Never have I seen such a beautiful sunset.
Juxtaposition
placements of two things closely together to emphasize differences
[W]e are the heirs of that first revolution. Let the word go forth… that the torch has been passed to a new generation of Americans --- born in this century...
Parallelism
similarity of structure in a pair or series of related words, phrases, clauses
Let both sides explore...Let both sides, for the first time, formulate serious and precise proposals...Let both sides seek to invoke...Let both sides unite to heed...
Syndeton
addition of multiple conjunctions between coordinate phrases, clauses, words (slows down)
He eats and drinks and sleeps.
Allusion
reference to another source (e.g. Bible, mythology, poem, work of art)
Let both sides unite to heed in all corners of the earth the command of Isaiah...
Assonance
repeating vowel sounds
Consonance
repetition of identical or similar consonants in neighboring words
Epithet
a characterizing word or phrase accompanying or occurring in place of the name; a disparaging or abusive word or phrase
Euphemism
the substitution of an agreeable or inoffensive expression for one that may offend
Extended Metaphor
a comparison between two unlike things that continues throughout a series of sentences
Hyperbole
Deliberate exaggeration for emphasis or effect.
Imagery
descriptive language appealing to all five senses (words used to paint a picture)
Metaphor
comparison that replaces one object for another (stronger than simile)
And if a beachhead of cooperation may push back the jungle of suspicion...
Metonymy
the substitution of the name for an attribute of the thing meant
“suit” for “business executive”
“the track” for “horse racing”
Motif
repeating symbol throughout a text
Oxymoron
using two contradictory words next to each other
peaceful revolution
Paradox
a statement that seems contradictory or opposed to common sense and yet is perhaps true
Personification
describing an inanimate object as if it were a person
With history the final judge of our deeds
Rhetorical Question
posing a question for effect rather than to get an answer
Will you join in that historic effort?
Simile
comparison that uses “like” or “as”
Symbol
object used to represent an idea/theme
Synecdoche
using one part to represent a whole
Nice wheels! (wheels = car)
Boston sweeps the series against the Yankees! (Boston = the baseball team)
Tone
author’s attitude toward a subject and/or character
Zeugma
using two different meanings of the same word within a sentence/line
When we bear arms, we bear a burden of responsibility (bear used literally and figuratively)
Claims of Fact
asserts that something is true or not; is arguable on basis of fact
The number of suicides and homicides committed by teenagers, most often young men, has exploded in the last three decades. -Anna Quindlen
Claims of Value
asserts something is good or bad, right or wrong, or is a cause or effect; draws conclusions from claims of facts.
There’s a plague on all our houses, and since it doesn’t announce itself with lumps or spots or protest marches, it has gone unremarked in the quiet suburbs and busy cities where it has been laying waste. -Anna Quindlen
Claims of Policy
suggests a course of action as a result of the claims of fact and value
Yet one solution continues to elude us, and that is ending the ignorance about mental health, and moving it from the margins of care and into the mainstream where it belongs. -Anna Quindlen
First-hand Evidence
based on something the writer knows from personal experience, observations, or general knowledge of events.
Second-hand Evidence
accessed through research, reading, investigation, interviews, polls. . Includes factual and historical information, expert opinion, and quantitative data.
Open Thesis
does not list all the points the writer intends to include, is usually inductive in its claim, and suggests a more abstract or universal claim of value
Closed Thesis
makes a more specific, limited claim of value, includes a list of the main points to follow
Counter-argument
usually starts with summary of primary counterargument, is preceded by “but” or “although”, and is usually followed by the writer’s primary claim
Ad Hominem
(“against the man”) attacking character of speaker instead of addressing topic, fallacy of relevance
A park in the community should not be renovated because the person supporting it was arrested during a domestic dispute.
Appeal to False Authority
using someone as “expert” who is not actually an expert, fallacy of relevance
Ron Burgundy, a fictional character from the movie Anchorman, advertises for Dodge Durango.
Faulty Analogy
drawing a comparison between two things that is logically irrelevant, fallacy of relevance
Since we put animals who are in irreversible pain out of their misery, we should do the same for people.
Red Herrings
introducing new and unrelated topic before addressing argument topic, fallacy of relevance
Post Hoc Ergo Propter Hoc (faulty causality)
(“after this, therefore because of this”) assuming that because one event or action follows another, the first causes the second, fallacy of accuracy
We elected Johnson as president and look where it got us: hurricanes, floods, stock market crashes.
Slippery Slope
scare tactic that claims one action will lead to another, more extreme action, fallacy of accuracy
Straw Man
oversimplifying an example to ridicule or refute opponent, fallacy of accuracy
Politician X proposes that we put astronauts on Mars in the next four years. Politician Y ridicules this proposal by saying that his opponent is looking for “little green men in outer space.”
Bandwagon Appeal
evidence boils down to “everybody’s doing it, so it must be good”, fallacy of insufficiency
You should vote for Rachel Johnson - she has a strong lead in the polls!
Circular Reasoning
presenting the claim as if it is the evidence, fallacy of insufficiency
You can’t give me a C; I’m an A student!
Hasty Generalization
using a single anecdote or example to make major/larger point, fallacy of insufficiency
Smoking isn’t bad for you; my great aunt smoked a pack a day and lived to be 90.
Stack the Deck
argument that shows only one side of the story and refuses to even admit the existence of counterargument, fallacy of insufficiency
either/or (false dilemma)
presenting two extreme options as the only possibilities, fallacy of accuracy
Either we agree to higher taxes, or our grandchildren will be mired in debt.