DECA Flashcards 2025-26

Marketing Cluster

disability insurance (FI, 4, 2025 Mkg Cluster)

provides a percentage of a worker's normal wages to the worker when they cannot work because of an illness or injury.

liability insurance (FI, 4)

protects against lawsuits that result from injuries to others

behavioral segmentation (MP, 5)

Customers are grouped into categories based on what they are looking for in a product and why they buy the product (includes rate of use, benefits derived, loyalty response, and occasion response)

vertical conflict (CM, 9)

occurs between channel members at different levels within the same distribution channel

exploratory research (IM, 20)

involves collecting information to help the business define its issue, situation, or concern, and decide how to proceed with its research

casual or conclusive research (IM, 20)

focuses on cause and effect and tests “what if” theories

what does promotion do (PR, 22)

Promotion presells goods and services to consumers through the use of persuasion

trademark (BL, 26)

protects intellectual policy

pension (FI, 30)

a retirement fund, which has been paid into by an employee and/or an employer

brand personality (PM, 40)

the projection of a brand that encompasses its values and emotional

connections with consumers

brand identity (PM, 40)

the elements that are instantly recognized as representing a

particular business or product

brand values (PM, 40)

beliefs or qualities that a corporate brand stands for and is built

around

brand promise (PM, 40)

a business's spoken or unspoken agreement with customers that it will consistently meet their expectations and deliver on its brand characteristics and values

matrix organizational structure (EC, 78)

uses horizontal authority to integrate departmental functions with product orientation (advantage is efficient resource use)

line-and-staff organizations (EC, 78)

typically involve advisory authority, often without the ability to enforce or take action

span of control (EC, 78)

how many workers are supervised by one manager

bureaucratic (EC, 78)

an organizational structure known for its insistence on unnecessary procedures and red tape

take-home pay (FI, 84)

another term for net pay, amount of money after deductions

gross pay (FI, 84)

amount of money before deductions

product seeding (PR, 86)

involves "planting" or placing the product in the hands of specific influencers. The goal is to have the influencers be seen using or wearing the product, which will in turn generate interest in and desire for the product

fixed costs (OP, 89)

business costs that are not affected by changes in sales volume (ex: utilities)

elastic (OP, 89)

a term used to describe consumer demand that changes according to changes in price

exclusive dealing agreements (CM, 91)

a business forbids its customers from buying goods and services from competitors

variable costs (OP, 89)

change with changes in sales volume

breakeven (OP, 89)

the point at which the business has recovered the expense of producing or selling a product and begins to make a profit

channel members (CM, 10, 2024 state marketing cluster)

all of the businesses and individuals that assist in moving goods and services from the producer to the consumer

synetics techniques (PM, 12)

By using metaphors and analogies, people can begin to see relationships among things

six thinking hats technique (PM, 12)

creative thinking technique with use of different colored hats

whole life insurance policy (FI, 13)

builds cash value as the policyholder pays premiums at regular intervals. If, at some point, the policyholder needs a loan, they can borrow the cash value of the policy

universal life insurance (FI, 13)

combines death benefits with an investment and savings plan that earns interest at current market rates

international standardization (PM, 14)

helps prevent technical barriers to trade

casual marketing research (IM, 21)

focuses on cause and effect and tests “what if?” theories

exploratory research (IM, 21)

collects information to help the business define its issue, situation, or concern and decide the direction in which to go to address it

descriptive/statistical research (IM, 21)

gathers specific information related to an identified issue, situation, or concern

prejudice (EI, 23)

an opinion or judgment that is based on feeling or hearsay, rather than fact

discrimination (EI, 23)

an action rather than an opinion or judgment

vertical staff members (SM, 26)

all employees who are not in management

antitrust laws (CM, 28)

regulations that prevent a person or company from taking any actions to restrain free trade and competition in the marketplace

entertainment guidelines (SE, 30)

guidelines for how businesses deal with customers, helps reduce the risk of bribery

convenience good or service (EC, 34)

a consumer product purchased quickly and without much thought or effort

possession utility (SE, 35)

usefulness created when ownership of a product is transferred from the seller to the user

partnership (BL, 38)

a form of business ownership in which the business is owned by two or more persons, the purpose is often to combine capital, experience, or abilities

price fixing (PI, 44)

an illegal business agreement in which businesses agree on prices of their goods or services, resulting in little choice for the customer

predatory pricing (PI, 44)

illegal practice of setting prices unrealistically low to eliminate snocompetition

snowball sampling/referral sampling (IM, 55)

a method in which researchers ask respondents to help them identify and recruit additional respondents for the study. It is useful for target populations that are very small, specific, or hard to reach

convenience sampling (IM, 55)

a non-probability sampling method in which researchers choose respondents based on opportunity

consideration (BL, 66)

what one party gives or receives in exchange for something else

slotting allowance (CM, 89)

a cash premium that manufacturers pay to retailers to cover the costs involved in carrying a new product. The money is intended to pay for such expenses as the cost involved in bringing the product into the store, including warehousing and stocking the product

Universal Product Code (UPC) label (PI, 96)

encoded with product information, such as price, brand, size, etc., to be read by an electronic scanner

membership group (MK, 85)

a social group that you already belong to

affinity marketing (CM, 7, marketing cluster 2023 area)

a strategy in which an organization solicits responses from a group that shares a common interest or activity

price deflator (EC, 17)

an economic metric that converts prices to a base dollar value and allows GDP to be accurately compared over time

GDP (gross domestic product) (EC, 17)

the total value of goods produced and services provided in a country during one year

law of diminishing returns (EC, 19)

an economic concept that states that if one input increases while others are constant, at some point the increases in output will decline

factors that affect interest rates (EC, 20)

business cycles, consumer spending, inflation, and the money supply

self esteem (EI, 22)

how you feel about yourself at any given time

savings and loan associations (FI, 31)

handle majority of real estate loans

fiat money (FI, 32)

money that has no intrinsic value. Instead, its value comes from government backing

job description vs specification (HR, 37)

A job description is an explanation of the specific responsibilities associated with a certain job. A job specification, on the other hand, is an explanation of the skills, knowledge, and characteristics required for a job