Looks like no one added any tags here yet for you.
Service Orientation
Understanding that hospitality is a service-driven industry where customer experience is paramount.
Customer Relationship Management (CRM)
Building and maintaining relationships with guests to foster loyalty.
Branding
Creating a strong brand identity that resonates with target audiences.
Experience Marketing
Focusing on the overall experience provided to guests, from booking to post-stay follow-up.
Selling (Key Marketing Function)
Engaging customers directly to promote and sell services.
Marketing Information Management
Collecting and analyzing data about customers and market trends to inform marketing strategies.
Financing (Key Marketing Function)
Securing funds for marketing initiatives and managing budgets effectively.
Pricing
Setting competitive prices based on market research, demand, and cost considerations.
Promotion
Communicating the value of services through advertising, public relations, and sales promotions.
Product/Service Management
Developing and managing service offerings to meet customer needs.
Distribution
Determining how services are delivered to customers, including online platforms and partnerships.
Intangibility
Services cannot be seen or touched before purchase, making trust and reputation crucial.
Perishability
Unsold services (like hotel rooms) cannot be stored for later sale, necessitating dynamic pricing strategies.
Customers' Involvement
Guests often participate in the service delivery process, influencing their overall experience.
Job Creation
Supporting millions of jobs across various sectors such as hospitality, transportation, and entertainment.
Economic Growth
Generating substantial revenue through domestic and international travel.
Infrastructure Development
Encouraging improvements in infrastructure that benefit local communities.
Digital Advertising
Utilizing social media, search engines, and travel websites for targeted ads.
Content Marketing
Creating engaging content that showcases experiences offered by the hospitality business.
Influencer Partnerships
Collaborating with travel influencers to reach wider audiences.
Promotional Offers
Running special deals during off-seasons or holidays to attract guests.
Media Relations
Building relationships with journalists to secure positive coverage.
Crisis Management
Addressing negative incidents effectively to maintain a positive image.
Community Engagement
Participating in local events or initiatives to enhance reputation.
Understanding Customer Preferences
Tailoring services based on age, income, family size, etc.
Target Market Identification
Segmenting markets effectively for targeted marketing efforts.
Trend Analysis
Monitoring demographic shifts to adapt offerings accordingly.
Demographics
Characteristics like age, gender, and income level used for market segmentation.
Geographics
Location-based targeting for regional preferences.
Psychographics
Lifestyle choices and values influencing travel decisions.
Product and Service Mix
The variety of products and services offered among different types of hospitality businesses.
Digital Presence Optimization
Ensuring a strong online presence through SEO and user-friendly websites.
Social Media Engagement
Actively engaging with customers on platforms like Instagram and Facebook.
Email Marketing Campaigns
Sending personalized offers based on past behaviors or preferences.
Customer Feedback Utilization
Leveraging reviews and feedback for continuous improvement in services.
EEO
Equal Employment Opportunity ensures fair treatment in hiring, promotions, and other employment practices, prohibiting discrimination based on race, color, religion, sex, or national origin.
ADA
Americans with Disabilities Act prohibits discrimination against individuals with disabilities in all areas of public life.
Service Mix
The combination of various service elements offered by a business, including product, price, promotion, and place, designed to meet customer needs and enhance their experience.
Distribution Mix
The strategy and methods used to deliver services to customers, encompassing channels, locations, and logistics to ensure accessibility and efficiency.
Four basic functions of hospitality management (planning, organizing, implementing, controlling)
Planning: Setting objectives and outlining actions, considering market trends and budgets.
Organizing: Structuring resources appropriately for effective task assignment.
Implementing: Executing plans while coordinating operations and customer interactions.
Controlling: Evaluating performance against objectives, collecting feedback, and making adjustments for service improvement.