Principles and Techniques of Public Relations: BAPR 1 PUBLIC RELATIONS

Press Relation or Press Agentry

Creating and placing newsworthy stories or information to attract media attention and gain public notice for something.

Product Publicity

Publicizing specific products.

Publicity

Information from an outside source used by news organizations because it has news value.

Publicity

Uncontrolled method of placing messages because the source does not pay the media for placement and cannot guarantee if or how the material will be used.

Public Affairs

Building and maintaining national or local community relations.

Issue Management

(Proactive Process) Anticipating, identifying, evaluating, responding to the public policy issues that affect organizations & their publics.

Lobbying

Building and maintaining relations with legislators and government officials to influence legislation & regulation.

Invertor Relations

(Specialized) Builds and maintains mutually beneficial relationships with shareholders and others in the finances.

Development

Public relations with donors or members of non-profit organization to gain financial or volunteer support.

Majors Tools in PR

1. News

2. Special Events

3. Written Materials

4. Corporate Identity

5. Public Service Activities

6. Audiovisual Materials

7. The Internet

PR Decisions

Setting Objectives, Choosing Message & Vehicles, Implementing Plan, Evaluating Results

Public Relation

Building good relations with the company’s publics by obtaining favorable publicity, building up a good “corporate image”, and handling or heading off unfavorable rumors, stories, and events.

Public Relation

(Management Function) Evaluates public attitudes, identifies the policies and procedures of an individual/organization, and plans/executes a program of action.

Public Relation

(Strategic Communication Process) Builds mutually beneficial relationships between organizations and their publics.