Advantages and Disadvantages for Types of Primary and Secondary Reasearch (4.4) | Quizlet

Surveys pros

Quick

Easy

Diverse Info

Surveys cons

Bad design = useless

Biased

Expensive (if a large sample)

Interviews pros

Accurate

High response

Flexible

Interviews cons

Time-consuming

Needs analysis

Biased

Focus Groups pros

Cheap

Measures reactions

Competitor insights

Focus Groups cons

Limited sample

Influenced responses

Costly participants

Observation pros

Direct data collection

Quick

Cost-effective

Observation cons

Incomplete answers

Lacks consumer opinions

Limited insights

Academic Journals pros

Peer-reviewed, reliable

Faster than books

Academic Journals cons

May not be relevant

Time-consuming process

Government Publications pros

Reliable sources

Up-to-date

Broad coverage

Government Publications cons

Potential bias

Complex to interpret

Limited accessibility

Market Analyses pros

Valuable insights

Identifies trends

Aids decisions

Market Analyses cons

Expensive

Time-consuming

Becomes outdated

Media Articles pros

Cheaper than TV

Well-researched

Widely available

Media Articles cons

Slow to publish

Can be biased

Waste of paper

Online Content pros

Up-to-date news

Fast & accessible

Online Content Cons

Can be inaccurate

Limited scholarly sources