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z-score vs standard deviation
apply them the same way
impact of extreme scores
mean most affected
skewed graphs
tail determines direction
reliability
consistency
validity
accurate
content validity
subject matter
criterion
now - is it relevant? comparing now to the past
predictive
the future (ex: aptitude tests)
construct
assume something about you
IQ test
how smart you are
standard deviation (SD)
the greater the range, the greater the SD; greater SD = more variability; 0 SD = no variability
correlational coefficient (r)
strength & direction of variables; range from 1 to -1
normal bell curve/distribution
mean, median, mode are same or close to the same; called the three measures of central tendency; remember 68-95-50 rule