Module 5 Lab - Selecting Target Users

Target Users

Refers to the specific group affected by the problem to which
the IT solution is designed.

Human - Centeredness

Focus on real people.

Empathy - Driven Selection

Deep understanding of users’ pain points.

Relevance to the Challenge

Direct connection to the problem

Feasibility and Accessibility

Ability to interact with users.

Diversity and Representation

Consider varied perspectives.

Extreme Users for Insight

Learn from fringe or power users

Alignment with Project Goals

Match with intended impact.

Iterative Refinement

Be flexible as understanding evolves

United Nations Sustainable Development Goals (UN SDGs)

Set of 17 global goals adopted to serve as a blueprint for peace and prosperity for people and the planet.

Student Guide: How to Define Target Users Step 1

Start with a general audience.

Student Guide: How to Define Target Users Step 2

Narrow down to a specific segment.

Student Guide: How to Define Target Users Step 3

Describe user characteristics.

Student Guide: How to Define Target Users Step 4

Identify needs and pain points.

Student Guide: How to Define Target Users Step 5

Align with selection principles and SDGs.