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Alpha Bias
A tendency to exaggerate the differences between men and women. The consequence is that theories devalue one gender in comparison to another.
Androncentrism
Centered or focused on men, often to the neglect or exclusion of women.
Beta Bias
A tendency to ignore or minimise differences between men and women. To assume that insights derived from studies of men will apply equally to women.
Gender Bias
The differential treatment or representation of men and women based on stereotypes rather than real differences.
Universality
The aim to develop theories that apply to all people, which may include real differences.
Cultural Bias
The tendency to judge all people in terms of your own cultural assumptions. This distorts or biases your judgement.
Cultural Relativism
The view that behaviour cannot be judged properly unless it is viewed in the context of the culture in which it originates.
Culture
The rules, customs, morals and ways of interacting that bind together members of a society or some other collection of people.
Ethnocentrism
Seeing things from the point of view of ourselves and our social group. Evaluating other groups of people using the standards and customs of one's own culture.
Determinism
Behaviour is controlled by external or internal factors acting upon the individual.
Free Will
Each individual has the power to make choices about their behaviour.
Hard Determinism
The view that all behaviour can be predicted and there is no free will.
Soft Determinism
A version of determinism that allows for some element of free will.
Biological Determinism
The view that all behaviour is determined by biological factors such as genes.
Environmental Determinism
The view that all behaviour is determined by previous experiences - through operant and classical conditioning.
Psychic Determinism
Freud's psychoanalytic theory of personality suggests that adult behaviour is determined by a mix of innate drives and early experiences i.e. both internal and external forces.
Scientific Determinism
Based on the belief that all events have a cause.
Environment
Everything that is outside our body, which includes people, events and the physical world.
Heredity
The process by which traits are passed from parents to their offspring, usually referring to genetic inheritance.
Interactionist Approach
With reference to the nature-nurture debate, the view that the processes of nature and nurture work together rather than in opposition.
Nature
Behaviour is seen to be a product of innate factors.
Nature-Nurture Debate
The argument as to whether a person's development is mainly due to their genes or to environmental influences.
Nurture
Behaviour is a product of environmental influences.
Holism
Perceiving the whole experience rather than the individual features and/or the relations between them.
Reductionism
Breaks behaviour down to simple components, as it’s best understood in the simplest terms.
Idiographic Approach
Focuses on individuals and emphasises uniqueness, using qualitative methods in research.
Nomothetic Approach
Formulates general laws of behaviour based on the study of large groups and quantitative techniques.
Socially Sensitive Research
Research that can have direct social consequences for the participants in the research or the group that they represent.