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Game of Elections
a. Political Parties
b. Interest Groups
c. Media
d. Candidates
e. Voters
Political Parties
a. Democrats and Republicans
b. “Independents”
c. Third Parties
d. Presidents Democrat or Republican since 1860
i. Lincoln 1860
ii. Jackson 1828
e. Adams and Jefferson
i. Federalist
ii. Democratic-Republican
f. Washington no party affiliation
Washington’s Significance
a. Revolutionary War
b. Articles of Confederation
c. Constitutional Convention
d. Time as President
e. Washington’s Farewell Address
i. Debt
ii. Alliances
iii. Party Politics
iv. Connection to modern politics
Washington elected president multiple times unanimously, even when he did not necessarily want to be re-elected.
Washington Farewell Address 1796 points:
Don't have too many allies (spread yourself too thin)
Beware of political parties/exercise caution (can lead to power for the party and not for the people)
Secretary of State under Washington:
Thomas Jefferson
Southern slave owner
Vice President under Washington:
John Adams
Northern Abolitionist
Jefferson and Adams Friendship:
Became friends during 1776 independence
1796 (20 years later) worst enemies/extremely divided
1796 Adams wins the presidency.
1800 Jefferson wins the presidency.
Both died on the same day 4th of July,1826 exactly 50 years after 1776 Independence.
Political Parties and Interest Groups
Language Codifies Perception:
The words we use, establish rules for how the audience is interpret
what is being discussed.
Language: The words we use.
Codefies: Establishes rules for
Perception: How the audience interprets the topic.
Example:
“Kids Prefer Veggies with Cool Names”
“pro life vs pro choice”
Income tax
Highest means to fund the STATE.
Property tax:
Funds the COUNTY, not the state
CA takes how much annually?
300 Billion dollars
Education minimum:
CA must spend 40% minimum on education. (teacher centered spending)
If we dip below 40 you have to make the money up over the years
Interest groups
A group of people that seeks to influence public policy on the basis of a particular common interest or concern.
Teacher centered Interest groups:
(CTA) K-12 union faculty. California Teachers Association
(AFT) Higher Ed union faculty. American Federation of
Teachers work for themselves, not the students.
Rates continue to go up.
Young people don’t have actual advocates.
How to balance a budget 3 ways:
Increase revenue (taxes and fees)
Cut spending
Economy improves (not realistic)
What California spends the most on using their large tax budget:
Full time faculty retirement benefits (public employee pension)
Pension: after retirement its a percentage of salary every year
A marked percentage The more you work the higher percentage you get after retirement.
Chuck Reed
Proposed less than 1% cut (killed his political career)
Transparent California
401k:
You put money in and your employer matches it. It's then put into the stock market so it can grow with interest.
Pension
A fixed percentage (example: Take 3 highest grossing years average; take 75% of that average and get paid that 75% every year for retirement)
Tenure
Permanent position (was supposed to motivate the teacher to be dynamic)
Game of Elections Models
Traditional Model
Michigan Model
When did policy shift?
1920’s
Traditional Model
Which party do you identify with
i. Republican
ii. Democrat
c. 54/46 Republican Advantage
i. Economy Boom (Roaring 20’s)
ii. Party of Lincoln v. Party of Jackson
d. 1940s and 1950s migration to Democrats
1920’s why was it 54/46 Republicans:
Economics (boom of the roaring 20’s)
James Carville: understand the Economy to understand politics.
Party Branding Lincoln v. Jackson
Foreign Policy: Large overall sentiment of the country embraced isolationism.
ii. Party of Lincoln v. Party of Jackson
The face of the Democratic party was Jackson (not too popular)
The face of Republican party was Abraham Lincoln (popular)
1940’s/1950’s Migration to Democrat party:
Slow shift, only till mid 50’s did the majority migration happen after FDR’s new deals were working.
Stock Market
Great Depression
FDR
Was seen as “Pro Worker”
3 R's: Relief for the unemployed Recovery of the economy, Reforms of the financial
Stewardship through Stock Market Crash, Great Depression, and winning the war.
Bombing of Pearl Harbor 1941
FDR issued japanese internment camps
No such thing as “pat switch” is always gradual
African Americans moved to the Democratic party because of FDR’s new deal for job opportunities for workers.
Party Branding ex
Republicans are “Party of Lincoln”
Either or Dichotomy
1968 “Michigan Model”
36/30/34
D I R
Vietnam War 1955-75
Drafts (forcing people who do not want to fight)
Length 20 years.
In 68 the realization of the Vietnam war being unpopular, those who were not pr war had “i told you so” moment.
Civil Right Movement
Fighting for civil rights attacked by fellow Americans
Hippie Movement
Anti establishment
The Vietnam War, Civil Rights Movement, Hippie Movement
Were all reasons for leaving the Democratic and Republican parties and migrating to the Independent party.
Impact of Television
The new way America digests politics
There is a great disconnect from what you see on T.V vs seeing it in real life. The impact is not the same.
Ideal Citizen Model
Ideal: How we SHOULD be
Educated
Informed
Morals/principles
Open minded
Votes (participates)
Actual Citizen Model:
How most people ARE.
Uninformed
Lack of education
Media/news
Not open minded
Low voting numbers
How we should act as citizens verses how most people most of the time act.
3 I’s of Voter Decision Making
ID
Image (short term variable)
Issues (short term variable)
ID
Political Party
Image
Perception
How do candidates “construct” their image for public consumption?
Likable vs not
How do they speak
Are the good looking
Issues
(short term variable)
Specific Plans
Proposals
Ideas
Whether or not you voted depends on:
Income
Age
Education
How should we rank these in order of importance?
Issues should come first but does it for most people most of the time?
Test cases to examine Image verses Issues
1960
T.V
We can no HEAR and SEE the candidates
Kennedy v Nixon
Image v Issues
Nixon “seemed” nervous on T.V
JFK understood the power of “image”
2000
Bush v Gore
Images v Issue
Gore resume;
VP of prosperous time under Clinton, more qualified
Personality:
Stuffy
Academic
Rigid
Gore see’s that Independents and Democrats think he's more qualified, Republicans think Bush is more qualified
However in likability Republicans & Independents say BUSH is more “likable than Gore”
Independents lean towards Gore (more qualified)
Bush Resume;
His dads accomplishments, popular Governor from Texas
He had private enterprise and business (owned fortune 500 company)
Primary owner of Texas Rangers
“C’s get degrees”; relates to common people
Personality:
“I’m this every man's man”
Southern accent from Connecticut?
“I feel you pain; relating to American public”
2003
Gray Davis v Arnold Schwarzenegger
Issue vs image
Davis Personality;
Davis gets recalled because he is a bad governor when navigating energy crisis
Crime; mismanagement
Asking Cruz Bustamante to not put his hat in the ballet
Problems happening in CA:
Major energy crisis;
Planned rolling blackouts
Planned working fur-lows
2008
Obama vs McCain
Image vs Issue
Arm waving issue
McCain
Senator from Arizona
fighter pilot
Often called “RINO” (Republican In Name Only)
Sarah Palin
Too soft not strong enough for Republicans
Obama
Senator from Illinois
Only served a few year before announcing presidency
Cool
Every Man's man
Approachable
2016
Trump v Hilary
Image Issues
Michigan Model
36/30/34
D I R
40
According to University of Michigan 1968
Broke model down in 7 groups
Republican
Strong
91% on who they support
Weak
76%
Democrat
Strong
100% on who they support
Weak
72%
Independent
True Independent
50/50 on who they support
Lean Democrat
78%
Lean Republican
86%
90% of people vote IN there party
Voters vote IMAGE over Issue
Romney quotes (knows he won't appeal to half of voters so appeal to his side)