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appeal to improper authority
expert opinion outside area of ethos
appeal to biased authority
expert opinion within ethos, but obviously compromised
bandwagon approach
argues that popular = right
appeal to tradition
overlooks changes in circumstances that might warrant them
ad misericordiam (appeal to pity)
doing the right thing might make someone unhappy
ad hominem (argument ot the man)
substiutes statement of someone’s character for merit of ideas
patriotic appeal
frames rational appeal in emotional appeal to love of country
snob appeal
the “best” people think a certain way or buy certain products. like you.
argument from a lack of evidence
if you can’t disprove it, it must be true
non sequitur
the conclusion does not follow from the premises
post hoc (ergo proctor hoc)
it came after x, so it must be caused by x
hasty generalization
too few examples to induce a pattern or conclusion
faulty analogy
comparison either inappropriate or extended too far
argument from the negative
if x is false, y must be true
false dilemma
falsely asserts an either/or situation when other possibilities exist
loaded question
a yes/no question worded to force admission of something not yet proven or agreed upon
slippery slope
false claim of an unstoppable domino effect
begging the question
using a claim or opinion as evidence
circular reasoning
when the conclusion is the same as the claim
red herring
changing the subject to distract
stacking the deck
cherry picking only positive examples and pretending to give the full picture
poisoning the well
cherry picking the negative examples or prejudicing an audience in advance
equivocation
switching definitions of a word
straw man
pretending an opponnent said something else/putting words in someone’s mouth