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Planning
A management function that involves defining goals, establishing a strategy for goals, and developing plans to integrate and coordinate work activities.
Planning and Performance
Provides direction, reduces uncertainty, minimizes waste and redundancy, establishes goals or standards.
Formal Planning
Higher profits and returns on assets; other positive financial results.
Goals
Desired outcomes or targets, providing direction and performance evaluation.
Plans
Documents that outline how goals are met, how resources are to be allocated and establish activity schedules.
Stated Goals
Statement from the organization themselves on what the stakeholders should believe the goals are.
Real Goals
Goal of an organization actually pursues by the actions of the members.
Strategic Plans
Apply to the entire organization, establish the organization's overall goals, seek to position the organization in terms of its environment, cover extended periods of time.
Operational Plans
Specify on how the goals are to be achieved, covers a short time period.
Long-Term Plans
Extending beyond three years.
Short-Term Plans
Of one year or less.
Specific Plans
Clearly defined and no room for interpretation.
Directional Plans
Plans are flexible and sets out a general guideline.
Single-use Plan
One time plan that is designed to meet the needs of a unique situation.
Standing Plan
A plan that provides guidance for activities repeatedly.
Static Plans
Plans are made under the condition that the business environment will remain unchanged.
Scenario Plans
Plans that are made involving the future and how the company will respond.
Objectives
Desired outcomes for individuals, groups, or organizations; also called goals.
Traditional Objective Setting
Objectives are set at the top and then broken down into subgoals for each level of an organization.
Management By Objectives
Specific performance objectives are jointly determined by subordinates and their superiors, progress toward objectives is periodically reviewed, and rewards are allocated on the basis of this progress.
Cascading Objectives
Organization's overall objectives are translated into specific objectives for each level.
SMART Objectives
Specific, Measurable and quantifiable, Attainable (Challenging but possible), Relevant or Realistic, Time Frame.
Current Issues in Planning
Environmental Scanning: Screening information to detect trends and to create a set of scenarios.
Competitor Intelligence
Gathering information on competitors to allow managers to anticipate their actions rather than reacting.