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Chapter 6: Communication for Academic Purposes: Research Writing
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Basic Research
conducted to increase general knowledge
Basic Research
concerned in coming up with theories about a phenomenon
Descriptive Research
also known as statistical research
Descriptive Research
These studies are a means of discovering new meaning, describing what exists, determining the frequency with which something occurs, and categorizing information. It deals with everything that on the can be counted and studied, which has an impact lives of people it deals with.
Qualitative Research
a research dealing with phenomena that are difficult or impossible to quantify mathematically, such as beliefs, meanings, attributes and symbols.
Qualitative Research
aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The qualitative method investigates the why and how of decision making, not just what, where, when.
Quantitative Research
the systematic empirical investigation of any phenomena via statistical, mathematical or computational techniques.
Applied Research
conducted to help solve practical problems or to help researchers and political scientists understand past behavior in order to guide them in their attempts at predicting future behavior.
Applied Research
concerned with developing theories about why something happened; they look for causal relationships. They conduct research in order to predict its happening again in the future.
Exploratory Research
conducted to resolve ambiguity
Exploratory Research
used principally to gain a structured and rigorous research. Studies of this nature are less structured, more flexible in approach and are not conducted to test or validate any preconceived propositions; it could lead to some testable hypothesis.
Exploratory Research
helps determine the best research design, data collection method and selection of subjects
Applied or Action Research
scientific study and research that seeks to solve practical problems.
Applied or Action Research
used to find solutions to everyday problems, cure illness, and develop innovative technologies, rather than to acquire knowledge for knowledge's sake
Fundamental or basic or pure research
this research is driven by a scientist's curiosity or interest in a scientific question. The main motivation is to expand man's knowledge, not to create or invent something.
Ethnographic Research
a culture through an in-depth study of its members; it involves the systematic collection, description, and analysis of data for development of theories of cultural behavior.
Ethnographic Research
to attempt to understand what is happening naturally in the setting and to interpret the data gathered to see what implications could be formed from the data.
Ethnography
involves the study of the culture/characteristics or a group in real-work rather than laboratory setting.
Experimental Research
an objective systematic, controlled investigation for the purpose of predicting and controlling phenomena and examining probability and causality among selected variables
Experimental Research
The simplest experimental design includes two variables (independent and dependent variables) and two groups of participants (control and experimental group)
Grounded Theory Research
a research approach designed to discover what problems are existing in a given social environment and how the persons involved handle them; it involves formulation, testing and reformulation of propositions until a theory is developed.
Grounded Theory Research
It is a research method that operates almost in a reverse fashion from traditional research and at first may appear to be in contradiction to the scientific method.
Codes
identifying anchors that allow the key points of the data to be gathered.
Concepts
Collection of codes of similar content that allows the data to be grouped.
Categories
Broad groups of similar concepts that are used to generate a theory
Theory
collection of explanations that explain the subject of the research
Phenomenological Research
inductive descriptive research approach developed from phenomenological philosophy; its aim is to describe an experience as it is actually lived by the person.
Phenomenological Research
It is concerned with the study of experience from the perspective of the individual, bracketing taken-for-granted assumptions and usual ways of perceiving. They are based on a paradigm of personal knowledge and subjectivity and emphasize the importance of personal perspective and interpretation.
Creative Works
non-traditional research outputs that have been produced through writing, making, composing, designing, recording, performing or curating
Primary Data
collected directly by the researcher (e.g. through interviews or experiments)
Secondary Data
has already been collected by someone else (e.g. in government surveys or scientific publications).
Descriptive Research
gathers data without controlling any variables
Experimental Research
manipulates and controls variables to determine cause
Basic Research
aims to develop knowledge, scientific understanding predictions
Applied Research
aims to develop techniques, products and procedures
Exploratory Research
aims to explore the main aspects of an under-researched problem
Explanatory Research
aims to explain the causes and consequences of a well-defined problem
Inductive Research
aims to develop a theory
Deductive Research
aims to test a theory
APA
psychology and social sciences
MLA
popular in language and literary studies
Chicago
time-tested guide to style, usage, and grammar
Turabian
designed for students writing a research paper
Harvard
used in field of economics
Vancouver
used in medical disciplines
Oscola
used in law schools; for legal academic writing in English
IEEE
used in technical studies, such as IT and electrical engineering
AMA
medical and scientific publishing
ACS
used primarily in chemistry papers
NLM
used primarily in the medical world
AAA
primarily used in social studies
APSA
used in political science studies, with specific rules for documentation from the United States government
Kinesics
This involves your body movement such as your eye contact, your gestures, how you sit, how you walk, etc.
Haptics
This involves communicating through the use of touch. This includes non-verbal actions such as hugs, kiss, taps on the shoulder, etc.
Vocalics
This is communicating through the use of your voice such as your rate or speed of talking, volume of your voice, the rising and falling of your intonation, etc.
Proxemics
This involves space and its role in the communication process. Proxemics can be categorized into:
Personal Presentation and Environment
the manner of how you present yourself, how you look, how you dress, and your characteristics. These are all parts of how people understand and accept the messages that you try to send.
Ethnocentrism
a belief that on culture is better or superior than any other culture
Cultural relativism
a belief that all culture is of equal value and should be treated with respect and fairness rather than being treated with criticism and negative judgment.
Cultural appreciation
the manner of giving honor and respect of one’s culture
Cultural appropriation
the inappropriate adoption and the lack acknowledgment of one’s culture for the sake of one’s personal interest
Bias
the inclination, predisposition or partiality towards something. Bias connotes a favorable impression towards a culture or belief.
Prejudice
an adverse judgment or opinion formed beforehand, without knowledge of the facts
Discrimination
the unfair treatment of a person or group as a consequence of an adverse judgment or opinion of a culture.
Language register
the appropriateness of the level and style of speaking and writing. It guides a speaker or writer in the use of vocabulary, structure and grammar.
Formal register
the type of speaking/writing appropriate for formal speeches, articles, studies, technical reports, announcements, business letters and emails for business purposes.
Informal language register
used for informal and friendly letters/speeches for your acquaintances, friends and family members, thus written in an informal style.
neutral language register
neither formal nor informal, thus applicable for non- emotional and factual themes. This style of writing/speaking is usually seen in articles, technical reports and magazine reviews.
Multimodality
the interweaving of two or more modes using text, images, audio, and other visual, aural or spatial resources.
Semiotic system
assigning content of signs (semiotics) and their meanings in a system or structure.
Linguistic
includes aspects such as vocabulary, generic structure of both oral and written language
Visual
includes aspects such as colors, vectors, and still and moving images
Audio
includes aspects such as volume, pitch, rhythm of music and sound effects
Gestural
includes aspects such as movements, speed and stillness in facial expression and body movement
Spatial
includes aspects such as proximity, direction, position of layout, and organization of objects in space
Infographic
a collection of pictures, charts, and graphs that gives an understanding of a topic’s overview
Advertisements
multimodal texts presenting visuals and linguistic semiotic systems, the means of many companies to market and promote their products, services, and campaigns or platforms
Read Speech
It is a practice of reading a manuscript or written speech. As the speaker delivers his talk, he refers to a printed document, a projector, or a teleprompter
Memorized Speech
It is a talk that entails memorizing a manuscript. Similarly, it is a speech recited rather than read from cue cards or prewritten texts
Impromptu Speech
It is given on the spot allowing a speaker to deliver a talk with little or no time to prepare where there are no notes, planning, or practice before and during the talk
Extemporaneous Speech
It is delivered using prepared structure such as notes or an outline which enable the speaker to organize his speech and to determine where to proceed next