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Health Psychology
The WHO defines health as “a state of complete physical, mental, and social wellbeing, and not merely the absence of disease.”
This way of conceptualizing health falls more into the biopsychosocial model of explaining health
Implies that health exists on a spectrum from premature death to high-level functioning
Health psychology aims to examine how these factors influence health and illness
Health Promotion
Strategies or initiatives designed to encourage healthier behaviours, improving wellbeing
May involve education, policy changes, and campaigns based on scientific evidence
Effectiveness of health promotion is defined primarily as its long-term impacts on behaviour
These changes can be induced through highlighting risks and targeting harmful attitudes and beliefs
Health Belief Model
Explains why some individuals engage in healthy behaviours while others do not
Focuses on perceptions as the basis for health-related decisions rather than absolute facts
Individuals must have an incentive for change, feel threatened by their current behaviour, and believe that change is beneficial
Evaluation of threat (perceived severity and probability of harm) and cost-benefit analysis (perceived benefits vs perceived risks) help inform if an individual will engage in healthy behaviour
Self-efficacy provides a feeling of competency towards improving health
Influenced by previous experiences, observations of others, and emotional/physical state
Ethical Consideration in Health Promotion
Barriers to Access
Equal access to health promotion to ensure equity across members of a group
Certain treatments are catered towards wealthier and more privileged individuals because they have the means to access the treatment recommended
Often achieved through ensuring that both the experimental and control conditions receive treatments if they are useful
Lowe et al. (2004)
Stigmatization
A phenomenon possibly caused by fear arousal-based health promotion that causes negative associations related to a certain group of people
Fear arousal-based promotion may portray a certain health issue and those suffering from it negatively to highlight the risks
This may also lead to worsened perceptions of these individuals either from themselves or others
Quist-Paulsen et al. (2003)
Ethical Considerations in the Study of Health Promotion
Informed Consent
Consent is necessary to ensure that all participants are aware of their rights
Allows for individuals to understand that they can remove their data or leave the study if they feel uncomfortable
This ensures that there is minimal undue stress and harm
Especially important for research on health promotion since this may involve participants’ sensitive information (eg. medical history) and may be a difficult topic for them to engage with publicly
This may also detriment the study by causing participants to understand the research’s true aim and cause demand characteristics
Anonymity
Participants’ data must be released in a way that ensures their identities cannot be linked to the associated data
Protects the participants from being doxxed and ensures that they feel safe participating in the study
Especially important for Sanderson and Yopyk (2007) since one’s sexual activity can be considered sensitive information
Allows for participants to provide more accurate information since they know they cannot b judged directly, improving the study’s validity
Also leads to lower experimental mortality since participants will experience less stress from received risk of having their private information shared