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fixed costs
Costs that do not change with output
Features of a small business (5)
Limited staff, smaller marketing budget, less access to finance, fewer years of trading history, personal relationships with customers
Variable costs
costs that vary directly with the level of output
Total costs
fixed costs + variable costs
Revenue
price x quantity sold
Interest
A charge on loaned money or the return paid on savings
Break even
A point at which revenue equals costs.
Break even level of output (calculation)
fixed costs / price - variable cost per unit
Margin of Safety
difference between the level of output and the break even level of output
Cash
Funds available to a business to pay short-term running costs
Insolvency
Where a business is unable to pay its running costs
Cash inflows/outflows
The flow of money into/out of a business
Cashflow forecast
a table used to calculate the cash position of a business over time
Net cash flow
cash inflows - cash outflows
Opening balance
A business's cash balance carried forward into the next period
Closing balance (equation)
Opening balance + net cash flow
Short term sources of finance
sources of money for business that have to be repaid in under a year
Long term source of finance
sources of money for business that can be repaid over a year
Overdraft
A buffer that allows a business to overspend
trade credit
the practice of buying goods and services now and paying for them later
Personal savings
money that has been saved up by the owners of the business
Venture capital
money that is invested in small firms that have the potential to become very successful for a share of the business
Share capital
Investment into a private limited company by its owners (shareholders)
Loan
Borrowing from a bank to be paid back over an agreed period with interest
Retained profit
Profit which is kept back in the business and used to pay for investment in the business.
Crowdfunding
raising money for a project or venture by obtaining many small amounts of money from many people
Franchise
When one business gives another business permission to trade using its name and products in return for a fee and share of its profits
Franchisee
A person who buys a franchise
Franchisor
A company that develops a product concept and sells others the rights to buy a franchise
Limited liability
financial responsibility of business owners only for what they invested in a business
Partnership
a business that is owned by two or more people
Private limited company (PLC)
A business owned by shareholders with limited liability but whose shares cannot be bought or sold to the general public
Sole trader
A type of unincorporated business that is owned by just one person and who has unlimited liability
Unlimited liability
the responsibility of business owners for all of the debts of the business
E-commerce
Using the internet to carry out business transactions
Labour
Workers or the workforce
Proximity
nearness, how close a business is to its competitors, workers, customers
Digital communication
electronic exchange of information
Marketing mix
a combination of factors that can be controlled by a company to influence consumers to purchase its products.
Price
The amount of money exchanged for a good or service
Product
a good or service that a business is selling
Promotion (of a product)
Communication by marketers that informs, persuades, and reminds potential buyers of a product.
Place
Where the product is sold
SMART objectives
Targets that are specific, measurable, achievable, realistic and time bound.