CH 3 Break-Even Analysis and Pricing Strategies

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10 Terms

1

Break-Even Point (BEP)

The point where total revenue equals total costs, resulting in zero profit.

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2

Methods for Calculating BEP

Equation method, Contribution Margin per Unit method, Contribution Margin Ratio method.

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3

Formula for Break-Even Point in Units

Fixed Costs / Contribution Margin per Unit.

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4

Contribution Margin per Unit Calculation

Selling Price per Unit - Variable Cost per Unit.

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5

Formula for Break-Even Point in Dollars

Fixed Costs / Contribution Margin Ratio.

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6

Effect of Decreasing Selling Price on BEP

BEP increases because the contribution margin per unit decreases.

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7

Cost-Plus Pricing

Pricing strategy where price is set as variable cost plus a percentage markup.

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8

Target Costing

Setting a price based on market conditions while controlling costs for profitability.

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9

Effect of Reducing Fixed Costs on BEP

BEP decreases because fewer units need to be sold to cover costs.

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10

Margin of Safety Calculation

(Budgeted Sales - BEP Sales) / Budgeted Sales.

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