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PASIFIC
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Population
Demand will increase as the no. of people in a country increase
Advertising
Higher demand as higher awareness of a good or service
Substitutes - price of
If the price of one rises, the demand for a cheaper alternative rises
Income+ Economic Situation
As incomes rise, consumers can afford more goods and services at a set price
However, inferior goods may see a fall in demand. Or the other way around
Fashion+ Trends
People will follow the current trends so products may see a rise or fall in demand
Interest Rates+ Gov. Policies
People may be more likely to take a loan, or the gov. may pass a law making a good compulsory e.g car seats
Complementary Goods- price of
Goods and services that go together. Demand will probably rise/fall together