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What theorists are in this section
Representations and Media Language
- Van Zoonen (Gender)
- Stuart Hall (Reception theory)
- Stuart Hall (Representation Theory)
- George Gerbner
- Roland Barthes
- Levi-Strauss
Terminology - Masthead
The name of the paper, usually at the top of the front page, how it's presented can present the paper's ethos and values
Terminology - Headline
Dominates the front page. Tabloid papers will often use puns, alliterations, colloquialisms and hyperbole. Broadsheets will use more serious and informative headlines to attract their audience
Terminology - Strapline
Either above or below the headline and provides more information/anchors the meaning of the central image
Terminology - Subheadings
Short headlines which break up the main text. Mainly evident in tabloids to encourage the reader to read on
Terminology - Standfirst
A block of text that introduces the story
Terminology - Pull quote
A quote from the story that's enlarged and appears within the text
Terminology - Splash
A prominent or sensational news story, usually used on the front page lead
News Values: Immediacy
Demands that a news worthy event should have happened within the last 24 hours
News values - Proximity
News will consist of items that relate to that nation and contains references to 'shared' beliefs, values and attitudes
News values - Threshold
An event must be of a certain size to be newsworthy
News values - Negativity
News that disrupts the 'normal'
News values - Predictability
If the media expect a certain kind of event, it will be reported as having occurred
News values - Unexpectedness
News is thought to consist of the unexpected
News values - Consistency
A dramatic story that's going to 'roll' over an undetermined period of time
News values - Unambiguity
Not needing a subtle interpretation even if it fits into a complex situation, like a war
News values - Composition
Fit into an editors sense of the balance of the bulletin/page
News values - Personalisation
Whenever possible, events are seen as the actions of individuals
News values - Narrativisation
Items are called 'stories', unknown facts turned into narratives
News values - Visual imperatives
Stories which have strong visual elements
News values - Elite nations
Focussing on the 'first world' and events there
News values - Elite persons
Famous individuals or those with important jobs/social roles
Gatekeeping
Some news companies only allows some information to pass through using editing and filtering
Set Product - The Times front page
- Uses purple in the puff as well as 'fashion' to appeal to female audiences, also purple connotes rich
- Masthead contains Lion and Unicorn which is patriotic and upholds traditional British values
- Headline matches Theresa May's expression 'driven' because she's in a car, 'despair' because she's crying
- 'Heavy defeat' in strapline connotes a sense of failure
- A lot of black/white text so the story and picture stand out
- News values: personalisation
Set text - Daily Mirror front page
- Strapline 'Fighting for you' implies a class battle between "us" and "them"
- Cheltenham festival advert associated with upper class race-goers. Bigger than the splash so audience more interested in this than the lead story. Sport reporting is a major element
- Graphic betting advert at the bottom with bright colours so stands out
- 'Mayhem' in the headline is a polysemic pun
- Shows a dislike for May with 'key vote' and the word 'again' also the use of 'humiliating' in the stand first
- 'Surrenders', 'defeat', both war-like language, inferring that May is cowardly and evokes an emotional response. Semantic field.
- Small image of Teresa May - Stuart Hall representation: powerless
Set text - Daily Mirror Spread
- In photo, May's arms in a vulnerable position, also looks like she's surrendering so makes her seem weak
- Headline uses horse racing perhaps vulgarly referring to May as a horse but also referencing the sports aspect of the paper again
- Two opposing opinions as columns similar to sports commentary
- 'Odds' at the bottom of the page, referencing sport, but also light-hearted
- Binary opposites - MPs vs the rest of the country
- Pop-culture reference to Gandalf in one of the columns