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Style
How its written
Refers to the distinct manner they use language in which an author expresses their thoughts through word choice, sentence structure, and literary techniques. - to shape meaning and create an effect on the reader/audience
Precise + Analytical
For formal, academic, or fact based texts
Concise - expressing ideas clearly in few words
Objective - unbiased, neutral, fact based
Technical - using specialised terminology or jargon
Measured - carefully structured and balanced
Authoritative - confident, knowledgeable, credible
Persuasive & emotive
For charity appeals, speeches, opinion pieces
Urgent - pressing and emotionally compelling
Rhetorical - using persuasive techniques and questions
Evocative - creating strong emotions or vivid imagery
Empathetic - demonstrating understanding and compassion
Inspiring - motivating the audience to take action
Engaging & accessible
For advertisements, infographics, journalism
Conversational - informal and engaging like spoken language
Accessible - easy to understand for a broad audience
Dynamic - Energetic and attention grabbing
Colloquial - using informal, everyday language
Playful - light hearted, humourous, or entertaining
Detached & ironic
For satirical pieces, literary fiction, critical essays
Deadpan - delivered in an impassive, dry manner
Wry - subtly mocking or ironic
Caustic - harshly critical or biting
Acerbic - sharp and sarcastic in tone
Sardonic - cynical and scornfully humourous
Poetic & expressive
For literary texts, memoirs, descriptive passages
Lyrical - beautifully written with msuicality and meotion
Ethereal - delicate and dreamlike in style
Resonant - deeply meaningful and thought-provoking
Florid - elaborate and rich in imagery
Meditative - reflective and contemplative
Informative & instructive
For manuals, reports, informative texts
Expository - explaining or clarifying ideas in detail
Didactic - intended to instruct or educate
Systematic - organised and methodical
Explicit - direct, clear, and leaving no ambiguity
Neutral - free from bias or emotional influence