Revision slides HE study 2020

Quantitative Research

A research method that focuses on quantifying the collection and analysis of data.

Exploratory Research

Type of research used to generate hypotheses or gain understanding of dimensions being researched.

Conclusive Research

Research designed to provide information for the evaluation of alternative courses of action.

Secondary Data

Data that was collected for a purpose other than the research at hand.

Data Collection Procedure

The set of methods used to gather information in a study.

Qualitative Research

Research that seeks to understand human behavior from the informant's perspective, often involving unstructured data collection.

Sampling Techniques

Methods used to select individuals or groups from a broader population to participate in research.

ANOVA (Analysis of Variance)

A statistical method used to test differences between two or more group means.

Chi-Square Test

A statistical test used to determine if there is a significant association between categorical variables.

Descriptive Statistics

Statistics that summarize the data collected from a sample, such as mean and standard deviation.

Cross-Tabulation

A method to quantitatively analyze the relationship between multiple variables by displaying the data in a matrix format.

Data Analysis

The process of systematically applying statistical or logical techniques to describe and illustrate data.

Sampling

The process of selecting a subset of individuals from a population to estimate characteristics of the whole population.

Regression Analysis

A statistical method used to estimate the relationships between dependent and independent variables.

Qualitative Data Analysis

The process of interpreting and theorizing from qualitative data, often involving coding and thematic analysis.

Bias in Research

Systematic errors that can affect the validity of research results.

Problem Definition

The process of identifying and clarifying the specific issue that the research aims to address.

Market Orientation

A business approach focusing on fulfilling the needs and wants of customers through the creation of value.