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18 Terms

1

Quantitative Research

A research method that focuses on quantifying the collection and analysis of data.

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2

Exploratory Research

Type of research used to generate hypotheses or gain understanding of dimensions being researched.

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3

Conclusive Research

Research designed to provide information for the evaluation of alternative courses of action.

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4

Secondary Data

Data that was collected for a purpose other than the research at hand.

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5

Data Collection Procedure

The set of methods used to gather information in a study.

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6

Qualitative Research

Research that seeks to understand human behavior from the informant's perspective, often involving unstructured data collection.

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7

Sampling Techniques

Methods used to select individuals or groups from a broader population to participate in research.

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8

ANOVA (Analysis of Variance)

A statistical method used to test differences between two or more group means.

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9

Chi-Square Test

A statistical test used to determine if there is a significant association between categorical variables.

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10

Descriptive Statistics

Statistics that summarize the data collected from a sample, such as mean and standard deviation.

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11

Cross-Tabulation

A method to quantitatively analyze the relationship between multiple variables by displaying the data in a matrix format.

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12

Data Analysis

The process of systematically applying statistical or logical techniques to describe and illustrate data.

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13

Sampling

The process of selecting a subset of individuals from a population to estimate characteristics of the whole population.

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14

Regression Analysis

A statistical method used to estimate the relationships between dependent and independent variables.

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15

Qualitative Data Analysis

The process of interpreting and theorizing from qualitative data, often involving coding and thematic analysis.

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16

Bias in Research

Systematic errors that can affect the validity of research results.

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17

Problem Definition

The process of identifying and clarifying the specific issue that the research aims to address.

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18

Market Orientation

A business approach focusing on fulfilling the needs and wants of customers through the creation of value.

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