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Biological Perspective
Behavior influenced by genetics and brain activity.
Fessler et al. (2005)
Study indicating increased disgust sensitivity in pregnant women due to evolutionary biological processes.
Behavioral Perspective
Behavior learned through conditioning.
Pavlov’s dogs
Example of classical conditioning.
Skinner’s rats
Example of operant conditioning.
Cognitive Perspective
Mental processes drive behavior.
Loftus & Palmer (1974)
Study demonstrating how memory can be altered by language.
Humanistic Perspective
Emphasizes self-growth and free will.
Rogers’ client-centered therapy
Therapy method that improves self-concept with unconditional positive regard.
Psychodynamic Perspective
Unconscious conflicts influence behavior.
Freud’s case studies
Examples like Little Hans showing childhood experiences affect later behavior.
Evolutionary Perspective
Behaviors are adaptations for survival.
Buss (1989)
Research on mate selection preferences across cultures.
Sociocultural Perspective
Social and cultural environments shape behavior.
Asch’s conformity experiments
Demonstrated the power of social pressure.
Milgram (1963)
Study on obedience to authority; 65% shocked to highest level.
Asch (1951)
Study showing a 37% conformity rate in social situations.
Bandura (1961)
Study on observational learning and aggression.
Harlow (1958)
Study on attachment in monkeys, favoring soft mother over wire mother.
Seligman (1967)
Research on learned helplessness in dogs.
Ainsworth (1970)
Study identifying attachment styles in the Strange Situation.