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encoding failure study
to refute the claim that memory is a result of being repeatedly exposed to a stimulus, a study was performed in which participants were asked to first recall what the head-side of a penny looked like, then to identify which image of the penny was correct; most people incorrectly identified the correct image
encoding failure
when information fails to be committed to memory
encoding
the process of committing information to memory
Atkinson Shiffrin’s three systems of memory
sensory, short term, and long term memory
sensory memory
what is being currently processed by the five senses; short duration (0-10 s), huge capacity
short term memory
from passively paying attention to sensory memories; has a duration of ~30 s, large capacity; overlaps with working memory
long term memory
memory that is theretically limitless in duration and capacity
iconic memory
a type of sensory memory that lasts <1s, takes in a large amount of visual information
echoic memory
a type of sensory memory that lasts 3-10s, takes in audio memory
working memory
a form of active memory that is a combination of short term memory and attention; holds information longer than short term memory; can also tie to long term memory
chunking
a memorization technique where large amounts of information can be deliberately groups into smaller, more manageable parts; weaving these different components together can help improve memory of that information
short term memory capacity
7+-2; can be increased with chunking
priming
when information in memory is brought to the forefront of the mind by a related concept; also called “triggering” in marketing
Associated Network Model of Memory
the idea that the mind works like a web of interconnected concepts such that calling one concept to attention activates the related concepts; also the Spreading Activation Theory
shallow processing
the physical and perceptual features that are analyzed
intermediate processing
when stimulus is recognized and labeled
deep processing
when semantic, meaningful, and symbolic characteristics are used
self-reference effect
when information that is tied to memories of the self is more easily remembered
self-reference study
the participants were shown adjectives flashed on the screen in various conditions:
1) physical —> one adjective in larger font, other in smaller
2) acoustic —> had to determine if the words rhymed
3) semantic —> had to determine if the words were synonyms
4) self-reference —> had to determine if the words described themself
participants most remembered the words in the self-reference condition
social meaning
the idea that socially relevant information is more easily remembered
social meaning study
participants read descriptions of daily human behavior and were in two conditions:
1) participants told they had to memorize the information for a test
2) participants told they had to form an impression of what that person might be like
participants remembered the descriptions better in condition 2
testing effect
memory of information is better for information one has already been tested on; short answer is more effective than multiple choice; is more effective when feedback is provided
retrieval practice effect
a method for improving memory by testing oneself; memory retrieval can be improved by practicing retrieving that information from one’s memory
elaborative rehearsal
the idea that information is better memorized when one can explain it in a variety of ways; can also be through creating own examples and mnemonics (more effective when they are vivid or absurd)
levels of processing theory
the more deeply one processes the meaning of information, the more likely they are to remember it later
tie to emotions
a method for memorization in which information is associated with emotions; due to the fact that the brain uses emotion as a compass for survival; more effective with negative emotions (perceived as threat to survival) or strong emotions
negativity bias
the phenomena where information tied to negative emotions is more easily remembered because the brain processes the information as threat relevant
tie to goals
information that is associated with highly desirable goals is more easily remembered
overlearning
the best strategy to overcome test anxiety and build long term memory; the practice of continuing to learn, rehearse, and quiz material even after correctly learning the target material
overlearning study
all participants were given a list of of 20 words to memorize that they were then tested on (had to reproduce the list of words in each “trial”)
1) Group 1 participants only completed as many trials as necessary to correctly write the list of words
2) Group 2 participants completed 50% more trials after they memorized the list of words (50% overlearning)
3) Group 3 participants completed 100% more trials after they memorized the list of words (100% overlearning)
after 28 days all participants were retested on the words —> participants in groups with more % overlearning performed better
mnemonic device
a memory trick where target information is associated with other words
generation effect
any concept one creates themself is more likely to be remembered by that person
pop out effect
any stimulus that is different from others in an array is more likely to be remembered
recency effect
stimulus that appears later in an array is more likely to be remembered
primacy effect
stimulus that appears at the beginning of an array is more likely to be remembered
Deese Rodinger McDermott paradigm
experiment that demonstrated confabulated memory; participants heard a list of words that all had to do with sleep (excluding the actual word “sleep”); when asked to reproduce the list of words participants included the word sleep because it was a closely related word to the others in the list
confabulated memory
falsely remembering information because of close semantic relationship to the other information in the target concept; a demonstration of spreading activation theory
declarative/explicit memory
memories that can be said out loud, including semantic and episodic memory
semantic memory
memory of factual knowledge
episodic memory
memory of things that have happened in one’s life
nondeclarative/implicit memory
includes procedural memory, smells, and familiarity
procedural memory
memory of how to do things, how to perform tasks
anterograde amnesia
when new declarative memories can’t be formed, but implicit memories may be left unimpaired; usually due to lesions to the hippocampus; poor recovery; patients seem frozen in time
retrograde amnesia
when old declarative memories are lost; larger range of severity and many causes; can still form new memories
encoding specifity
the phenomena that information is remembered better when it’s recalled under the same specific conditions under which it was learned
context dependent learning
information is remembered better when it is recalled in the same context/environment it was originally learned
scuba study
an example of context dependent learning:
some participants were given a list of words to memorize on land and others were instructed to memorize the list in scuba gear under water
the participants who learned the information on land recalled it better on land and those who learned the information under the water recalled it better under the water
state dependent learning
information is better recalled when the individual is in the same psychological state they were in when they learned it
proactive interference
when old information interferes with the learning of new information
retroactive interference
when new information interferes with old information
Ebbinghaus forgetting curve
created lists of nonsense syllables, learned them, and then saw how long it took to forget them; created a curve based on experimental results that shows how long it takes to forget completely new, unfamiliar information after learning it
clap song demonstration
some participants were shown the titles of the three songs the experimenter would clap out; after each clapped song, the experimenter asked the participants to estimate what percentage of the remaining participants would be able to recognize the song; in general the selected participants in the beginning tended to overestimate the percentage due to naive realism and hindsight bias
naive realism
an error in the brain’s perception of reality where it mistakenly interprets it subjective perception of reality as an objective representation of the situation
hindsight bias
when the answer is obvious to those who already know the outcome or answer
self serving/self enhancement bias
thinking and memory is biased to reach conclusions that boost one’s ego
self serving bias study
participants were divided and assigned to either read an article on 1) how caffeine is bad for you or 2) good for you
1) Participants recalled consuming less caffeine over the prior month
2) Participants recalled consuming more caffeine over the prior month
witness study
when several people witnessed the same event, different people remembered different details with varying accuracy; when a person began incorporating false information, it was woven into the memories of other people; people’s memories began to converge
memory conformity
when an individual’s memory becomes aligned with the memories/accounts of others
memory conformity study
a faux criminal event of a woman returning a library book to an unattended desk and slipping $10 from a wallet was filmed from two angles: A and B, with specific details only viewable in specific angles
Participants were divided to watch angle A or B and were then partnered to discuss with someone who viewed the opposite angle (eg. only angle A could see the book title, only angle B could see that the girl threw a note away in a trashcan)
71% recalled seeing details that were only viewable in their partner’s angle
misinformation
when false information is fed to someone, changing their memory
Loftus and Palmer 1974
a misinformation study in which participants watched the same video of a traffic accident and were then asked to estimate the speed of the cars when the smashed/collided/bumped/hit/contacted
the estimations varied depending on the verb that was used; speed estimation increased from contacted to smashed
Loftus and Pickrell “lost in a mall”
a misinformation study in which the family members of the participants were contacted ahead of the study and instructed to tell the participants the same story of being lost in the mall at a young age
40% of participants subsequently “remembered” the event and could recall details
Wade study
a misinformation study in which participants’ families were contacted for photos of the participants when they were younger
the participants were then photoshopped into an image showing them riding a hot air balloon
the participants were shown the photoshopped images of them in the hot air balloons
50% falsely remembered the event
confabulation
when the brain invents incorrect information due to related information being activated
just world bias
also known as victim blaming; is the natural bias people tend to have of interpreting the world as fair
just world bias study
participants read an account of “Pam” and “Peter” going on a night out; some participants only had information up to Peter taking Pam to his apartment, others had information up to Peter raping Pam at his apartment
participants tended to rate Pam as having lower intelligence when they read about Peter’s actions and were less approving of her behavior
when the participants who read the full story were asked later to recall what happened, they falsely identified “rape antecedents” as being part of the story even though they were not
neurons
main functional unique of nervous system; roughly 85 billion in the brain; a unique sequence of neurons corresponds to a unique brain operation
nerve
a bundle of neurons that are for bodily sensation and movement
afferent neurons
also sensory, take information from the extremities to the brain; body —> brain
efferent neurons
also motor, takes information from the brain to extremities; brain —> body
interneurons
the neurons that connect afferent and efferent neurons, for reflex arc
axon
the part of a neuron down which the action potential fires
cell body
where the action potential in a neuron starts
dendrites
parts that branch out from the cell body to receive incoming signals
terminal buttons
the end of a neuron that can release neurotransmitters to the next neuron’s dendrites
synapse
the area between two neurons
action potential
the electrical signal that fires down a axon, reaching the terminal buttons that can release neurotransmitters to the dendrites of the next axon
presynaptic neuron
the neuron from which neurotransmitters are being released at the terminal buttons
postsynaptic neurons
the neuron that receives the chemical neurotransmitter signals from the previous neuron
synaptic cleft
the space between the presynaptic and postsynaptic neuron
vesicles
membrane bound sacks that carry neurotransmitters; fuse with the membrane of the terminal button to release neurotransmitters to the postsynaptic neuron
reuptake
the process of neurotransmitters being taken back into the presynaptic neuron
neurotransmitters
chemical messengers that are released from axon terminals to transmit signals to neighboring neurons; activities of certain types tend to correlate to psychological functions
acetylcholine
neurotransmitter in arousal, attention, memory, and muscle contractions; botox is a chemical that destroys this neurotransmitter and Alzheimer’s is linked to a deficiency of this neurotransmitter
dopamine
a neurotransmitter associated with learning and attention, especially for rewarding experiences; associated with pleasure and euphoria, high levels involved in addiction, and issues with this neurotransmitter are associated with Schizophrenia and Parkinson’s
serotonin
a neurotransmitter that regulates mood, sleep, and can inhibit appetites; theoretically involved in depression
GABA
an inhibitory transmitter that is responsible for sleep, inhibition of movement, and arousal; issues with this neurotransmitter are related to anxiety; anti-anxiety drugs (like Valium) are agonists for this neurotransmitter
glutamate
an excitatory neurotransmitter that is involved in learning and memory formation; is the most prevalent neurotransmitter and plays a role in almost everything (disease, anxiety, schizophrenia, Parkinson’s); gets shut down by alcohol
endorphins
a neurotransmitter involved in pain relief and euphoria; is the brain’s natural opiate; involved in runner’s high, childbirth, doing drugs
epinephrine/norepinephrine
neurotransmitters that are related to arousal and mood; are also known as adrenaline and noradrelanine; get released in response to stress, play a role in depression; are increased by uppers such as cocaine and amphetamines
agonists
drugs that increase the effects of a neurotransmitter; can increase production of the neurotransmitter in the presynaptic neuron, block reuptake of neurotransmitters, or mimic neurotransmitters and bind to postsynaptic receptors
antagonists
drugs that decrease the effects of a neurotransmitter; can decrease neurotransmitter production, destroy neurotransmitters in the synaptic cleft, or bind to postsynaptic receptors to block neurotransmitters from binding
hindbrain
the the lower back area of the human brain; responsible for basic functions; includes the medulla, cerebellum, and pons
medulla
responsible for breathing and reflexes; part of the hindbrain
cerebellum
rounded structure in hindbrain responsible for motor coorination, balance, and movement
pons
structure in the hindbrain that governs sleep and arousal
midbrain
area in the middle of the human brain; bridge between forebrain and hindbrain; includes reticular formation
reticular formation
collection of neurons for arousal and stereotyped patterns such as walking
forebrain
the largest, top most and most forward part of the brain, for most complex cognitive activities; includes the limbic system and the cerebral cortex
limbic system
area in the middle of the forebrain that is for mood, emotion, and body regulation; parts include the amygdala, hippocampus, and hypothalamus