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Demographics
the characteristics of a population with respect to age, race, and gender
Political Culture
an overall set of values widely shared within a society
Political Socialization
the process by which people form their ideas about politics and acquire their ideas about government
Core Values
the primary or dominant values that are accepted throughout an organization
Individualism
a social theory favoring freedom of action for individuals over collective or state control
Equality of Opportunity
a widely shared American ideal that all people should have the freedom to use whatever talents and wealth they have to reach their fullest potential
Free Enterprise
an economic system in which private business operates in competition and largely free of state control
Rule of Law
principle that the law applies to everyone, even those who govern
Globalization
the process by which businesses or other organizations develop international influence or start operating on an international scale.
Scientific Polling
size of the sample, as opposed to the size of population, is the main way to get accurate assessments
Public Opinion Polls
the primary method for measuring public sentiment, uses a SAMPLE to take a measure of the whole POPULATION
Opinion Polls
A method of systematically questioning a small, selected sample of respondents who are deemed representative of the total population
Benchmark Polls
used by politicians before entering a race to see the public's opinion
Tracking Polls
tracks public opinion
Entrance Polls
voters asked about which candidate they are going to vote for and why before walking in
Exit Polls
polls conducted as voters leave polling places on election day
Push Polls
polls that ask for reactions to hypothetical, often false, information in order to manipulate public opinion
Polling Universe
the set of people that a particular poll is meant to represent
Random Sample
a sample that fairly represents a population because each member has an equal chance of inclusion
Representative Sample
randomly selected sample of subjects from a larger population of subjects
Mass Survey
a way to measure public opinion by interviewing a large sample of the population
Focus Group
small groups that hold conversations about candidates
Sampling Error
larger the sample, smaller the sampling error, any error that can occur within a survey group
Reliability of Data
how reliable poll results may be due to certain factors
Veracity of Data
the biases, noise and abnormality in data
Political Ideologies
sets of political values held by individuals regarding the basic goals of government and politics (liberal/conservative)
Political Spectrum
range of political views
Liberal Ideology
progressive, things are good lets get better, human rights, more government involvement to help citizens
Conservative Ideology
traditional, business/econ, law & order, more self-reliance/less government involvement
Moderate
person whose views are between conservative and liberal and may include some of both ideologies
Political Polarization
the process by which the public opinion divides and goes to the extremes.
Democratic Party
typically more liberal
Republican Party
typically more conservative
Regulation of the Marketplace
Socialist; government regulates market as opposed to free marketplace
Libertarian Ideology
least amount of government possible, personal freedom
Property Rights
the ability of an individual to own and exercise control over scarce resources
Voluntary Trade
when people trade because they both want what the other person has
Keynsian Economic Policies
government planned economy (command economy)
Supply-Side Economic Policies
tax cuts can help an economy by raising supply
Monetary Policy
the setting of the money supply by policymakers in the central bank
Fiscal Policy
the use of government spending and revenue collection to influence the economy
Federal Reserve Board
A seven-member board that sets member banks reserve requirements, controls the discount rate, and makes other economic decisions
Social Equality
a condition in which no differences in wealth, power, prestige, or status based on nonnatural conventions exist
Economic Equality
a situation where there are only small differences in wealth between citizens