International Public Relations (IPR) Lecture Notes

A set of flashcards covering key vocabulary and concepts related to International Public Relations as discussed in the lecture notes.

International Public Relations (IPR)

The planned and organized effort of a company or government to build relationships with the publics of other nations.

Globalization

The process of increasing economic, social, and political interdependencies among countries.

Public Relations (PR)

A strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Mutual Understanding

The emphasis in PR definitions highlighting the importance of relationship building and understanding between organizations and their publics.

Cultural Barriers

Obstacles created by differences in language, laws, and cultural issues that affect communication and relationships.

Intergovernmental Organizations (IGOs)

Organizations composed of member states that make collective decisions to address global issues, such as the UN or EU.

Transnational Economic Transactions

Economic activities that involve multinational corporations across different countries.

Media Agenda

The set of topics that the media presents as important, shaping public perception and discussion.

Cultural Profile

The political, economic, legal, and social characteristics that define a country and its communication practices.

Standardization vs. Adaptation

The debate in international PR regarding whether to maintain uniform approaches across countries or to adapt strategies to local cultures.

Relational Orientation

The perspectives through which people view their relationships with others, influencing communication styles.

Power Distance

The extent to which less powerful members of society accept and expect that power is distributed unequally.

High Context Cultures

Cultures where communication relies heavily on the physical context and non-verbal cues.

Low Context Cultures

Cultures that rely more on explicit verbal communication to convey meaning.

Social Media and PR

The role of social media in shaping public opinion and communication strategies in international public relations.

Collective Relationships

Relationships emphasizing group importance over individualism, common in cultures like China and Mexico.

Individualistic Relationships

Relationships based on equal rights and individual freedom, common in cultures such as the USA and Germany.

International Journalists

Reporters who operate globally and can influence international public opinion and PR strategies.

Civic Organizations

Groups that advocate for the interests of their members and act as stakeholders in PR efforts.

International Financing Institutions

Organizations, like the IMF and World Bank, that provide financial support and influence the operation of MNCs.

Cultural Sensitivity

The awareness and respect for cultural differences and how they affect communication and PR strategies.