Social Learning Theory

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9 Terms

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Theory

Humans = active info processors

Learn through observation/imitation/modeling

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Learning

Relatively permanent change in behaviour/knowledge that occurs as a result of experience

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Mediational Processes

Cognitive processes that intervene in learning processes & determine whether new behaviour acquired

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Attention

Actively focus on model

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Retention

Form mental representation

Store in memory

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Reproduction

Mental/physical ability to perform behaviour

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Motivation

Want to perform behaviour

Cost/benefit analysis

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Reinforcement

Positive consequences increase likelihood of behaviour being repeated

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Vicarious Reinforcement

Observer more likely to imitate model’s behaviour if rewarded

Observer less likely to imitate model’s behaviour if punished