Social Learning Theory

Theory

Humans = active info processors

Learn through observation/imitation/modeling

Learning

Relatively permanent change in behaviour/knowledge that occurs as a result of experience

Mediational Processes

Cognitive processes that intervene in learning processes & determine whether new behaviour acquired

Attention

Actively focus on model

Retention

Form mental representation

Store in memory

Reproduction

Mental/physical ability to perform behaviour

Motivation

Want to perform behaviour

Cost/benefit analysis

Reinforcement

Positive consequences increase likelihood of behaviour being repeated

Vicarious Reinforcement

Observer more likely to imitate model’s behaviour if rewarded

Observer less likely to imitate model’s behaviour if punished