woman's realm

what did WR launch as?

a mass market women’s weekly magazine

when did WR launch?

Feb 22 1958

why was WR published?

to take sales pressure off Woman

how many copies did Woman sell per issue?

3 million

where did WR print?

a plant in Watford Herts owned by Odhams

what sections did WR include?

• fiction

• children’s realm

• fashion

• bottled beauty

• the sunday cook

• knitting section

• shopping guide

why did WR push dominant ideologies that subverted the 2nd wave feminist movement?

typical of a mainstream magazine

how did magazines generate revenue?

primarily through sales of copies & advertising

what is it called when there are two forms of revenue?

dual revenue stream

what were 60s adverts criticised for and by whom?

perpetuating stereotypical views of women - feminists

what proportion of total revenues did advertising account for?

1/3

what must the adverts and the magazine both do?

target the same audience

what do the gesture codes on the front cover suggest?

the model is coy and modest

how do the subheadings reinforce stereotypical expectations of domesticity?

focus on children, fashion & romantic fiction

why do publishing houses consolidate power by merging with rival publishers?

reduces competition as there is power in the hands of fewer companies

who owned WR between 1958 and 61?

Mirror Group

what took over Odhams Press Ltd?

Amalgamated Press (later Fleetway Publications Ltd)

what was the aim of the string of takeovers from the Mirror Group?

to rationalise the overcrowded magazine market

what owned WR in 1965?

IPC Media

what else did IPC Media own?

• Woman

• Woman’s Own

• Woman’s Weekly

what are the benefits of concentration of IPC Media?

• removes competitors

• streamlines + rationalises printing costs

• rationalises personnel expenditure

• consolidates audiences and increases advert revenue

• increased investment in fewer products makes IPC more appealing e.g., investment in colour printing

• horizontal and vertical integration benefits

what does the fictional story include?

• historical context as written post-war - anti-French/Russian/German

• ideology that men are worthy & precious

• aspirational - castle, staff, wealthy - fits target audience

• masculine depiction of the father and warriors