Floral Design, Handling, and Pricing: Key Concepts for Florists

cost

the value of goods and services (wholesaler)

Price

retail value of goods and services (customers pay) -> profit

markup

difference between price and cost

hard goods examples

vases, tools, bows, foam

what are hardgoods

non-perishable items

soft goods

perishable items

soft goods examples

flowers, foilage

pricing up def

when customer has no budget

price down def

When a customer has stated a price, so the price is set

what is the post-harvest physiology

transpiration

respiration

photosynthesis

plant hormones

what is a dry pack

when flower/foilage is shipped with no water

what is a wet pack

when flower/foilage is shipper with water

what are the five chain of lifee

1. grower

2. transporter

3. wholesaler

4. retailer (florist)

5. consumer

vase life def

How long the flowers look good in the vase, however, it is based on personal opinion

three floral cleaners

clean microbial

chlorine

quaternary ammonium compounds

what does an acidifer do

changes pH 3-4

increases viscosity

what do antibacterial agent do

prevents algae and mycelium from growing in water

surfactant/wetting agent do

Help water flow smoothly/better (makes water wetter)

fast hydrators do

helps facilitate water uptake, the process is faster

slow hydrators do

helps facilitate water uptake, but the process is slow

what do you not want in the water when hydrating

sugars/dextrose. Because you want to focus on hydration, not growth, don't want anything to interfere with water flow

holding solution includes

room temp to cold

low sugar/dextrose

acificer

antibacterial agent

nutrients

what are finishing sprays, what is a con

used for leaf shine but!! slow down the rate of water, transpiration

processing steps when receiving flowers as a florist

Keep it clean

Move flowers to a cooler

Unpack flowers/foliage

Remove foilage

Recut stems

Place flowers into the solution

Inspect flowers

Mark flowers for rotation

Maintain quality log

what is the acronym for flower processing

KMURRPIMM

Keep My Unique Roses Really Pretty In My Market

what can you do if a flower is wilted

Place flower face down in water for 10-15 then remove

what should you do when reiceving flowers

1. place flowers into solution

2. inspect flowers

3. mark flowers for rotation

4. mainatin quality log

what does refridgeration do to flowers/foilage

reduce transpiration

reduce rate of rspiration

reduce rate of microbal growth

what is the ideal temp for flowers in fridge

32 to 36 F

tropical 50 to 60 F

perfecnt humidity

80% recommended

what time should harvesting be done

morning, or evening

cool temo, no sun, no transpiration, high moisture

what flowers should be harvested in the half-open stage

tulips and astromeria

what flowers should be harvested in the bud stage

roses, lilies, peonies

what flowers should be harvested in the full open stage

chrysanthemums, daila

arranging around a center pount

radical

two or more lines in the same direction

parallel

non-realistic placement, no relation to the way it grows

abstract

masses of material with no negative space

decorative or celebrate

very clean, clear often abstarct

graphic/simple

naturalistic design style in which flower and plant material are placed in the way they grow

vegetative/naturalistic

ecological system examples

mountains, marshlands

accent examples

rocks, insects, birds

1st stems sets the...

height

2nd stems sets the...

width

3rd stem sets the...

width of remaining side

height not dominant

hortizontal

asymetrical balance of design of interesting material, each of which os few in number and grouped that emphasizes forms and lines

formalinear

the concept in which the indiducal stems/groups of stems are places in the same direction and distance

parallel design

a style of creative design inspired by unconventional ideas, styles and patterns adhering to the design

free form

natural and traditional, free-form geometric pattern and rule of organization

realistic

unusual use of materials producing form that is striking with no illusion of reality

non-realistic

non-realistic of natural and man-made materials solely as elements of pure line, form, and texture, in space to create image

abstract design

air brushing

short burst, rotating and 18 inches away

back spray

spraying the back, intensity, 15-18 inches away

toning

depth, shade,

tipping

misting tips, color to outer parts

blending

light layers