Can Tim Cook stop Apple going the same way as Nokia ?

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Business

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25 Terms

1
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tear up

-to refuse to accept an agreement or be controlled by it any more

2
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jamboree

a large organized event that many people go on

3
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unveil

show sth or make it known for the first time

4
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grandly

in a way that attracts admiration and attention

5
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banner

better than others
-banner occasion

6
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leap

to achieve sth suddenly, usually fame, power, or importance
- single-day leap

7
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resuscitate

to bring someone or sth back to life
-resuscitate flagging ( become weaker ) sth’s sales

8
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dread

a strong feeling of fear or worry

9
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vapourware

a computer program that is advertised but is not yet available or is never made available
-many promises have turned out to be vapourware

10
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overhaul

the act of repairing an engine, machine,… to that every part works as it should

11
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be no match for

to be less powerful or effective than someone or sth else

12
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expose

to remove what is covering sth so that is can be seen

13
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high-margin

high level of profit

14
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lag

to move or make progress so slowly that you are behind other people or things
-Apple’s shares, down by almost a fifth this year, have lagged behind its big-tech peers

15
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(have) an ace up one’s sleeve

secret knowledge or a secret skill that will give you an adventage

16
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tenure

nhiệm kỳ

17
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shibboleth

a belief or custom that is not now considered as important and correct as it was in the past

18
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sanctify

to make sth or someone holy
-sanctifying the privacy of its users’ data has been an easy virtue for Apple to uphold

19
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reluctance

an unwillingness to do something (sự miễn cưỡng)

20
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deficiency

sự thiếu sót

21
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radical

relating to the most important parts of sth or someone; complete or extremxe
-radical changes

22
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complacency

a feeling of calm satisfaction with your own abilities or situation that prevents you from trying harder
-there is no time for complacency

23
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looming

(of sth unwanted or unpleasant) about to happen soon and causing worry

-looming crisis / threats

24
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mitigate

to make sth less harmfull, unpleasant, or bad

25
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stagnation

sự trì trệ