Advertising

advertising

form of communication that aims to inform, persuade, encourage people to patronize one’s product or service through the use of media

Principles of Art when Making Advertisements

• Harmony among objects, colors, shapes, and lines

• Layout of images must have strong influence to the viewer

• Fonts shall fit the meaning of printed materials

• Color must attract attention

• Good organization

Emphasis

this is the focal point. it is dominant and influences the relationship among all the elements of the design layout.

Unity

exists when nothing distracts the viewer from the whole design

Contrast

this can be created using scale, color, shape, and element

Balance

this is considered in giving visual weight or importance to an element in a composition.

Film

a series of moving pictures with accompanying sounds. it tells a story that aims to inform, entertain, inspire, and educate viewers.