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Competitive Advantage
An organization's ability to use resources so well that it performs better than the competition
Technology
Using technology to gain operating efficiencies, market exposure, and customer loyalty
Cost & Quality
Operating with greater efficiency & product or service quality
Knowledge & Speed
Doing better at innovation & speed of delivery to market for new ideas
Barries to Entry
Creating a market stronghold that is protected from entry by others
Financial Resources
Having better investments or loss absorption potential than competitors
sustainable competitive advantage
Competitive advantage that is durable & difficult or costly for others to copy or imitate
Strategy
A comprehensive action plan that identifies the long term direction for an organization and that guides resource utilization to achieve sustainable competitive advantage
Strategic Intent
All energies directed toward accomplishing a long term target/goal
3 Levels of strategy
Corporate, Business, and Functional
Strategic Management
the process of formulating and implementing strategies to accomplish long-term goals and sustain competitive advantage
Strategic Analysis
To assess the organization, its environment, its competitive positioning, & its competitive strategies
strategy formulation
Developing a new or revised strategy
strategy implementation
Using resources to put strategies into action, and then evaluating results so then the implementation can be improved or the strategy changed
Mission
An organization describes its reason for existence in society
Stakeholders
Including customers, shareholders, employees, suppliers, creditors, community groups, future generations, and others - who are directly affected by the organization & its accomplishments
Core values
are broad beliefs about what is or is not appropriate behavior
Organizational culture
the predominant value system for the organization as a whole
Operating objectives
Direct activities toward key performance areas
What are operating objectives?
Profitability, sustainability, social responsibility, financial health, cost efficiency, customer service, product quality, market share, human talent, and innovation
SWOT
strengths, weaknesses, opportunities, threats
SWOT Analysis
Useful first step in analyzing the organization & its environment
Core Comptencies
Things that the organization does exceptionally well in comparison with competitors
Five Forces Analysis of Industry
Industry competition, new entrants, substitute products/services, bargaining power of suppliers, and bargaining power of customers
Boston Consulting Group(BCG) Matrix
A widely accepted & well-understood foundation for understanding the portofino planning approach to strategic resource allocation decisions
Growth Strategies
Seek to expand the size & scope of operations
Concentration
Expanding within the same business
Diversification
Expanding into different business areas
Vertical Integration
Where a business moves upstream to acquire its suppliers
Retrenchment, restructuring, & turnaround strategies
Pursue radical changes to solve problems
Chapter 11 Bankruptcy
Under U.S. law, gives firms protection while they organize to restore solvency
Liquidation
where a business closes and sells its assets to pay creditors
Downsizing
Decreases the size of operations, often by drastically reducing the workforce
Diverstitute
Involves selling off parts of the organization to refocus what remains on core competencies, cutting costs, and improving operating efficiency
Turnaround
An attempt to fix an organization's specific performance problems
Globalization Strategy
Tends to view the world as one large integrated market
Multi-domestic Strategy
Try to customize products & advertising as much as possible in order to fit local preferences in different countries or regions
Transnational strategy
Where a firm tries to operate without a strong national identity & blend seamlessly with the global economy
Strategic Alliances
Where two or more objectives join in a targeted partnership to pursue an area of mutual interest
Co-opetition
Organizations can still cooperate even as they compete with one another
Differentiation Strategy
Seeks competitive advantage through uniqueness
Cost Leadership Strategy
Seeks competitive advantage by operating with lower costs than competitors
Focus Strategy
Concentrates attention on a special market segment in the form of a niche customer group, geographical region, or product/service line
Focus Differentiation Strategy
Firms sell a unique product to a special niche market
Focused Cost Leadership
Offers low prices to attract budget travelers
lack of participation error
Lack of commitment to action & follow through by individuals excluded from the strategic planning process
Strategic Control
Making sure strategies are well implemented & that poor strategies are scrapped or modified quickly to meet performance demands of changing conditions
Corporate Governance
System of control & monitoring of top management performance exercised by boards of directors in business firms & boards of trustees in nonprofits
Strategic Leadership
The capability to inspire people to successfully engage in a process of continuous change, performance enhancement, & implementation of organization strategies
Technological Competency
The ability to understand new technologies & to use then to their best advantage
Information Competency
The ability to locate, gather, organize, and display information
Analytical Competency
The ability to evaluate & analyze information to make actual decisions and solve real problems
Information
Data made useful & meaningful for decision making
5 qualities of information
Timely, high quality, complete, relevant, understandable
Management Information Systems
Use the latest technologies to collect, organize, & distribute data
3 Management Information Systems
Intelligence, Internal, and public information
Data mining
The process of analyzing data to produce useful information for decision makers
Big Data
Collected in huge quantities & is difficult to mine without using sophisticated mathematical & analytical techniques
Analytics
The systematic evaluation & analysis of data for their own informed decisions
Business Intelligence
The process of tapping or mining information systems to extract data that is most potentially useful
Executive Dashboard
Visually display & update key performance metrics in the form of graphs, charts & scorecards in real time
Problem Solving
The process of identifying a discrepancy between an actual & a desired state of affairs, and then taking corrective action to resolve the problem
Decisions
Choices among alternative possible courses of action
Performance Threat
Something is already wrong or has the potential to go wrong
Performance Opportunity
Offers the chance for better future performance if the right steps are taken
Problem Avoiders
Ignore information that would otherwise signal the presence of a performance opportunity or threat
Problem Seekers
Who constantly process information & proactively look for problems to solve, even before they occur
Systematic Thinking
Individuals approach problems using a rational, step-by-step, analytical process
Multidimensional Thinking
An ability to view many problems simultaneously, in relationship to one another and across both long & short time horizons
Strategic opportunism
The ability to remain focused on long-term objectives while being flexible enough to resolve short-term problems & opportunities in a timely way
Controlling
The process of measuring performance and making sure that plans turned out as intended
4 types of controlling
Planning, organizing, controlling, and leading
After - action Review
A process for a structured review of lessons learned & results accomplished in a completed project, task force, assignment, or special operation
Free Forward Controls
They ensure that objectives are clear, that proper directions are established, and that the right resources are available to accomplish the objectives
Concurrent Controls
They make sure objective-focused actions are executed according to plan
Feedback Controls
They focus on the quality of end results rather than on inputs & activities
Self-control
This means helping people to be good at self-management, giving them freedom, & encouraging them to have self-discipline in performing their jobs
Resiliency
The ability to call on inner strength & keep moving forward even when things are tough
Bureaucratic control
Control that flows through the organization's hierarchy of authority
Clan Control
Influences behavior through norms & expectations set by the organizational culture
Market control
The influence of customers & competition on the behavior of organizations & their numbers
4 steps of control process
1. Establish standards 2. Measure performance 3. Compare results 4. Take action
Importance of planning
Planning, organizing, leading, controlling
The planning process
Define objectives, determine where you stand, develop premises, analyze alternatives, and implement the plan
Objectives/Goals
Specific results that are wishes to achieve
Stretch Goals
Are performance targets that one must work extra hard & stretch to reach
Plan
A statement of intended means for accomplishing objectives
Complacency Trap
Being carried along by the flow of events
Long-term plans
Typically look three or more years into the future
Short-term plans
Typically cover one year or less
Strategic plans
identifies long-term directions for the organization
Vision
Clarifies the purpose of the organization & expresses what it hopes to be in the future
Tactical Plans
Helps to implement all or parts of a strategic plan
Functional plans
indicate how different operations within the organization will help advance the overall strategy
Functional plans include
Production, financial, facilities, logistics, marketing, and human resource
Operational Plans
Identifies short term activities to implement strategic plans
Policy
a standing plan that communicates broad guidelines for decisions and action
Procedure
a rule describing actions that are to be taken in specific situations
Budgets
a plan that commits resources to projects or activities
Zero-based budget
allocates resources as if each budget was brand new