13-5 Persuasion
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Last updated 4:00 AM on 3/26/26
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5 Terms
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persuasion
When we change our attitudes in response to information provided by others
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elaboration likelihood model
organizes and predicts our responses to persuasive messages by recognizing two major pathways leading to changes in attitudes
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central persuasion route
occurs when a person considers persuasive arguments carefully and thoughtfully.
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peripheral persuasion route
occurs when a person is influenced by superficial cues rather than the content of the message.
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