* **personal and corporate standards of behavior** expected from and by a professional
* how professionals are to **pursue their common ideals and to protect each professional from certain pressures**
* clear set of **obligations** based on __tradition, society’s expectations, contracts, laws, and rules of ordinary morality__
* obligations to their __employers, clients, customers, other professionals, the profession itself, and the society__ in general
* **Value** statements and **serve** like the Constitution
* guide behavior and outline set of principles for decision making
> “treating others the way we would like to be treated”