UNIT 4: GLOBAL MARKETS

universal

adj. done by or involving all the people in the world or in a particular group

phổ quát, phổ biến, tất cả, chung

• … suffrage (= the right of all the people in a country to vote)

Territory

n. land that is under the control of a particular country or political leader

lãnh thổ

• enemy (kẻ thù)/disputed (tranh chấp)/foreign …

• occupied (chiếm lĩnh) …

Vast=huge

adj. extremely large in area, size, amount, etc.

lớn, rộng

• a … area of forest

Appetite for

n. a strong desire for something

sự khao khát, sự thèm muốn

The public have an insatiable … … scandal.

Customize

v. to make or change something to suit the needs of the owner or user

tùy chỉnh

• You can … the software in several ways.

high-end

adj. expensive and of high quality

cao cấp

sedan

n. a car with four doors and a boot (= space at the back for carrying things) which is separated from the part where the driver and passengers sit

xe hơi bốn cửa

unique in

adj. being the only one of its kind

độc đáo

Her lawyer said the case was … … French law.

Adopt

v.to start to use a particular method or to show a particular attitude towards somebody/something

thực hiện

• All three teams …ed different approaches (cách tiếp cận) to the problem.

nhận con nuôi

Adapt

v. to change your behaviour in order to deal more successfully with a new situations

thích nghi

sym adjust

animals have a remarkable ability to … to changing environments.

to change something in order to make it suitable for a new use or situation

điều chỉnh, thay đổi

sym: modify

The gym has been … for use by visually impaired students.

Novel

adj. different from anything known before; new, interesting and often seeming slightly strange

mới lạ

• The plan sounded rather (hơi) ….

appeal to

v. (n) to attract or interest somebody

thu hút

The design has to … … all ages and social groups.

Flagship store

cửa hàng hàng đầu

Reinforce

v. to make a feeling, an idea, etc. stronger

củng cố

• The experience …ed my sense of loss.

Convert

v. to change or make something change from one form, purpose, system, etc. to another

chuyển đổi

• They took just nine months to … the building.

Domineering

n. trying to control other people without considering their opinions or feelings

sự thống trị

• He was brought up by a cold and … (độc đoán) father.

Dominant

adj. more important, powerful or easy to notice than other things

có ưu thế hơn, trội hơn

• The firm has achieved a … position in the world market.

bear/keep sb/sth in mind=bear/keep in mind that

to remember somebody/something; to remember or consider that…

ghi nhớ trong đầu

• You don't have to do anything about it now… just ….

insist on/upon

phr.v to demand something and refuse to be persuaded to accept anything else

khăng khăng

• Charles was determined to … …his rights.

Multitask

v. (of a computer) to operate several programs at the same time

đa nhiệm

Adore

v. to love somebody very much (not used in the progressive tenses)

ngưỡng mộ, sùng bái

• It's obvious that she …s him.

Trade fair

hội chợ thương mại

Personality

adj. the qualities of a person’s character that make them interesting and attractive

n. tính cách, cá tính

• We need someone with lots of … to head the project.

Diner

n. a person eating a meal, especially in a restaurant

• a restaurant capable of seating 100 …s

người dự bữa ăn, thực khách

a small, usually cheap, restaurant

quán ăn rẻ tiền

• a roadside (thuộc lề đường) …

Intrigued

very interested in something/somebody and wanting to know more about it/them

bị hấp dẫn

• He was … by her story.

Address=deal with=solve

v. to think about a problem or a situation and decide how you are going to deal with it

giải quyết

Your essay does not … the real issues.

Incredibly=extremely=unbelievably

adv. cực kỳ

• It was all … difficult.

Disrupt

v. to make it difficult for something to continue in the normal way

làm gián đoạn

• Demonstrators succeeded in …ing the meeting.

Swipe

v. to hit or try to hit somebody/something with your hand or an object by moving your arm with a wide, curved movement

vụt, đập

• He …ed at the ball and missed.

(informal) to steal something

cướp giật

synonym pinch

• They’re always …ing other kids’ sweets.

Vegetarian

n. a person who does not eat meat or fish

người ăn chay

Facilitate

v. to make an action or a process possible or easier

tạo điều kiện

• The new trade agreement should … more rapid economic growth.

Embrace

v. (n) to accept an idea, a proposal, a set of beliefs, etc., especially when it is done with enthusiasm

đón nhận

• It is unlikely that such countries will … capitalist (chủ nghĩa tư bản) ideas.

to put your arms around somebody as a sign of love or friendship

synonym hug

ôm

• They …ed and promised to keep in touch.

Dissimilar from/to

adj. khác biệt

• The two languages are completely … … each other.

Platform

the type of computer system or the software that is used

n. nền tảng

drop by/in=drop in on sb=drop into sth

to pay an informal visit to a person or a place

ghé thăm

• … … sometime.

• I thought I'd … … … you while I was passing.

• Sorry we're late—we …ed … the pub on the way.

Vending machine

máy bán hàng tự động

via

pre. through a place

đi qua

• We flew home … Dubai.

by means of a particular person, system, etc.

thông qua

• I heard about the sale … Jane.

Target territory

lãnh thổ mục tiêu

Marketing strategy

chiến lược tiếp thị

Local preference

sở thích địa phương

Product customisation

tùy chỉnh sản phẩm

Luxury goods

hàng hóa cao cấp

Customer brand

thương hiệu khách hàng

Standard

n. a level of quality, especially one that people think is acceptable

tiêu chuẩn

• set the …

• meet …

• improve/raise …

• minimum …

• maintain high …

Payment term

khoản thanh toán

Invoice=bill=check

n. a list of goods that have been sold, work that has been done, etc., showing what you must pay

hóa đơn

send/issue (phát hành)/settle (thanh toán) a/an …

Enclose

v. to put something in the same envelope, package, etc. as something else

đính kèm (letter)

• Please return the completed form, …ing a recent photograph.

attach

v. to send an electronic document with an email

đính kèm (email)

• I … a copy of the spreadsheet.

adaptation to

n. sự thích nghi

The process of … … a new school is difficult for some children.

adaptable

adj. able to change or be changed in order to deal successfully with new situations

có thể thích nghi

• Successful businesses are highly … … economic change.

appealing

adj. hấp dẫn

• Brightly coloured packaging made the pens especially … to children.

consume

v. to use something, especially fuel, energy or time

tiêu thụ

• The electricity industry …s large amounts of fossil fuels.

(formal) to eat or drink something

ăn

• Before he died, he had …ed a large quantity of alcohol.

(formal) (of fire) to completely destroy something

phá hủy, tàn phá

• The hotel was quickly …ed by fire.

consumable

adj. tiêu hao

customised=customisable

adj. điều chỉnh cho phù hợp

grown

adj. (of a person) mentally and physically an adult

trưởng thành

• The little girl she remembered was now a … woman.

preference

n. a greater interest in or desire for somebody/something than somebody/something else

sự ưu thích

Many people expressed a strong … for the original plan.

preferable to

adj. more attractive or more suitable; to be preferred to something

thích hợp hơn

• He finds country life infinitely … … living in the city.

specialize in

v. chuyên môn hóa

• He …ed … criminal law.

specialist

n. chuyên gia (in)

standardize

v. to make objects or activities of the same type have the same features or qualities; to make something standard

tiêu chuẩn hóa

standardization

n. sự tiêu chuẩn hóa

target

v. to aim an attack or a criticism at somebody/something

at

nhắm mục tiêu

• The company has been …ed by animal rights groups for its use of dogs in drugs trials.

e-commerce

thương mại điện tử

magnate

n. a person who is rich, powerful and successful, especially in business

người giàu có, có quyền lực

estimate

v. to form an idea of the cost, size, value, etc. of something, but without calculating it exactly

ước tính

sth at/from sth

wage

n. a regular amount of money that you earn, usually every week or every month, for work or services

mức lương (không cố định)

insecure

adj. not safe or protected

không đảm bảo

• Jobs nowadays are much more … than they were ten years ago.

not confident about yourself or your relationships with other people

không tự tin, không an toàn

• He's very … about his appearance.

• She felt nervous and ….

measure

v. to find the size, quantity, etc. of something in standard units

đo lường

• He's gone to be …ed for a new suit.

Assembly line

dây chuyền lắp ráp

mỗi công đoạn trên dây chuyền thực hiện một nhiệm vụ cụ thể trong việc lắp ráp sản phẩm.

Production line

dây chuyền sản xuất

toàn bộ quá trình sản xuất một sản phẩm

alter

v. to become different; to make somebody/something different

thay đổi

• Prices have not …ed significantly this year.

Sensitive to

adj. Easily influenced, changed, or damaged, especially by a physical activity or effect.

Nhạy cảm

• She is very … to other people's feelings.

Experiment on/with

v (n). To try something in order to discover what it is like or find out more about it.

Thử nghiệm, thí nghiệm

• Some people feel that …ing on animals is wrong.

• The country had secretly …ed … biological weapons (vũ khí sinh học) for years.

Ingredient

n. One of the parts in mixture.

Thành phần

• Our skin cream contains only natural …s.

Customer base

n. The group of people who buy or use a company’s products or services.

Cơ sở khách hàng, khách hàng tiềm năng

• This location gives us a big potential … ….

Specific=particular

adj.connected with one particular thing only

Rõ ràng, cụ thể

• The money was collected for a … purpose.

Strategy

n. a plan that is intended to achieve a particular purpose

chiến lược

• to develop a … for dealing with unemployment

Enquiry

n. a request for information about somebody/something; a question about somebody/something

sự yêu cầu thông tin

• All …(s) should be addressed to the customer services department.

Wholesale

adj.

Relating to the activity of selling goods or services to stores, other businesses.

Buôn, sỉ

• They were originally sold at a … price of $3.50 for a gross

Retailer

n. A person, shop, or business that sells goods to the public.

Người bán lẻ, thương nhân bán lẻ

• The company is a … of office equipment and furniture.