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Informal/Parenthetical Definition
A synonym or clarifying phrase within parentheses after a term; used for brief clarification.
Formal/Sentence Definition
The term + the broader class it belongs to + distinguishing features; used for complex terms or when detail is needed.
Expanded Definition
A detailed definition spanning a paragraph or more; used for supporting information.
Examples of Informal Definitions
Anode (positively charged electrode)
Example of Formal Definition
Carbohydrates are chemical compounds that contain only oxygen, hydrogen, and carbon.
Ways to Expand a Definition
Appearance, comparison/contrast, etymology, examples, function/purpose, history, operating principles.
Definition Guidelines
Classify precisely and differentiate accurately. • Avoid circular definitions.
Use qualifiers to specify context (e.g., 'In automotive applications, …').
Adapt definitions to the needs of the audience.
Purpose of technical descriptions
Helps readers understand objects, mechanisms, or processes.
Good technical descriptions
Provide visual details, avoid jargon, limit bias, and include appropriate detail for the audience.
Opinion in technical descriptions
Occasionally acceptable when clearly stated.
Visuals in technical descriptions
Should always be incorporated to aid understanding.
Mechanism Descriptions
Describe objects/systems designed for a purpose with multiple working parts.
Mechanism Description starts with
Definition of the mechanism (purpose + function).
Mechanism appearance
Should be described after the initial definition.
Operating principles
the fundamental concept that guides the functioning of a system or technology
Process Descriptions
Describe steps/actions over time leading to a defined end-state.
Objective POV in process descriptions
The concrete is poured into the frame.
Purpose of process description
First step in a process description.
Spatial Sequence
Describes how an item appears as a static object.
Functional Sequence
Describes the order in which an item's parts operate.
Chronological Sequence
Describes the order of assembly or occurrence of events.
Instructions Guidelines
include graphics wherever possible
use 'locating' steps for components that are difficult to find
subdivide long instructions into several subsections • number all steps
begin with a verb - 'attach' - or adverb if important - 'carefully'
If-then structure may be useful
State knowledge needed
Caution (! black & white)
Prevents possible minor injury or equipment damage.
Warning (! black & yellow)
Alerts user to potential hazards to life or limb.
Danger (! black & yellow flash)
Identifies an immediate hazard to life or limb.
Introduction (of instructions)
Provides context(definition, purpose, brief description), audience, tools, cautions, and overview.
Body (of instructions)
Provides numbered list of instructions starting with command verbs, grouped under task headings, emphasizes caution/warnings, and uses graphics.
Conclusion (of instructions)
Provides how common problems may be fixed, or a quick test to ensure the procedure has been followed correctly (if applicable).
Informative document
Document that presents facts with the goal of educating the reader.
Persuasive document
Aims to influence the reader's opinion or behavior.
Implicit "Informative" Persuasion
Assures readers the writer is competent, and the info is accurate.
Explicit "Persuasive" Persuasion
Seeks to win readers over to a particular point of view on a controversial issue.
Rhetoric
Language designed to have a persuasive or impressive effect on the audience.
Pathos
Appeals to emotions and values; invokes empathy and addresses fears/concerns.
Ethos
Appeals to ethics and credibility; emphasizes expertise and fairness.
Logos
Appeals to logic and reason; uses facts, statistics, and authoritative sources.
Classical (Adversarial) Model
Emphasizes logic and aims to win by refuting opposing views.
Rogerian (Collegial) Model
Focuses on empathy and finding common ground to reduce conflict.
Direct Approach
Presents the bottom line first; best for clarity in technical communication.
Indirect Approach
Presents the bottom line last; effective for delivering bad news or requests.
ABC Format
Common structure for workplace letters (Abstract, Body, Conclusion).
A (Abstract)
Brief intro paragraph that identifies the letter's purpose.
B (Body)
Discussion paragraphs that present details and support.
C (Conclusion)
Summarizes the message and encourages action.
Inquiry Letter
Asks questions and requests a reply.
Solicited Inquiry
Response is expected/requested by the receiver.
Unsolicited Inquiry
Receiver did not request the information.
Claim Letter
Requests adjustments for defective goods or poor services.
Routine Claim
Based on clear policies or expectations.
Arguable Claim
May require justification or negotiation.
Adjustment Letter
Response to a claim letter from a customer.
Positive Adjustment Letter
Agrees with the claim and offers resolution.
Negative Adjustment Letter
Denies the claim; must be tactful and clear.
Neutral Letters
Should be absolutely clear about the inquiry or response.
Positive Letters
Should state good news immediately.
Negative Letters
Should buffer the bad news but remain clear.
Promotional/Sales Letters
Designed to market a product or service effectively.
Hold paramount the safety, health, and welfare of the public
What is the first principle of the EGBC Code of Ethics?
Ethical dilemma
A conflict among obligations, ideals, and consequences.
Obligations, ideals, consequences
What are the three main sources of ethical conflict?
Investigation report
Identifies a problem and explains how it was studied.
Investigation report answers
"What is the problem?", "What is going wrong?"
Recommendation report
Compares options and recommends one.
Recommendation report answers
"Which of these options should we choose?"
Feasibility study report
Assesses whether a proposed idea or plan will succeed.
Feasibility study answers
"Should we do this?"
Proposal
Tries to convince the reader to adopt an idea, product, or service.
Purpose of proposals
To obtain a contract, funding, or project approval.
Guidelines for Presentations
Know your audience and purpose
Consider presentation space and time
Consider potential questions/objections in advance
4. practice 5. appeal to ethos, pathos, and logos 6. use what we know about human psychology a. present less info b. structure in small chunks c. use what is already in long-term memory d. use visual and verbal channels
Consequences (Ethical Dilemma)
beneficial or harmful, immediate or delayed, intentional or unintentional, obvious or subtle
Ideals (Ethical Dilemma)
loyalty, friendship, courage, compassion, dignity, fairness
Guidelines for Ethical Communication
Contextual (Origin of Ethical Failures)
the system in which one operates, and which shapes our moral character
Personal (Origin of Ethical Failures)
factors in organizations that bring out the worst in us: power, money, and fear
Relational (Origin of Ethical Failures)
dysfunctional group dynamics, “groupthink”, which cause people to condone things that, if they were alone, they would consider innapropriate
blindness (Origin of Ethical Failures)
faults in our cognitions that cause us to behave unethically without realizing we are doing so
Adversarial Persuasion Structure
introduce topic → explain facts and issues → state your case → refute other position → summarize your arguments and refutations
Collegial Persuasion Structure
present conflicts as a problem to be solved → provide a fair summary of other positions → state your case → describe context in which your position has value → benefits to other person