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Gender bias
View that a study theory doesn’t represent the experience of a man/woman
Alpha Bias
exaggerates/overestimates the differences between males and females
studies devalue men compared to women
women then become abnormal as male behaviour is the norm
Alpha bias
Wilson (1975)
Sexual attraction and behaviour as a means of survival
Men must impregnate as many women as possible to increase chance of his genes being passed on whereas women have a finite num of eggs
Examples of Alpha bias in studies
role of father (Grossman 03)
freud’s psychosexual stages - oedipus/electra complex
mother-infant attachment: Bowlby, Ainsworth, S+E
Beta bias
Ignores or underestimates the differences between men and women
Women not included in research but it is assumed that result apply to women as well
Beta bias
Taylor (2013)
Suggested that female biology has adapted to inhibit and fight/flight responses and as a defence they form networks with other females instead
Androcentrism
Consequence of beta bias
Androcentrism
Brescoll + Ulhmann (2008)
male anger + angression is categorised through research as a rational response to external pressure
wheras PMS medicalises female emotions
Androcentrism
Worrell (1992)
to avoid gender bias in research women should actively participate in close-to real life studies
AO3
Essentialism
gender differences are fixed and inevitable which create a double standard for how behaviour is viewed from a male and female perspective
Walkerdie (‘90): research reported how intellectual activity would shrink woman’s overalls and inhibit chances of giving birth
AO3
Social implications
Gender bias research creates misleading assumptions about female behaviour.
Plays into neg stereotypes and validates discrimination and basis of scientific research
Tavris (‘93): in domains where men set the standard, women were made to feel abnormal
AO3
Sexism within the process
lack of senior female researches = men more likely to have studies published
Nicolson (‘95): states that male researchers have the power to label women ppts as unreasonable and irrational
Denmark et al (‘88): psychology supports institutional sexism