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Wilhelm Wundt
introspection, father of psychology, first lab, pendulum
introspection
highly subjective, unreliable
Ivan Pavlov
dogs and classical conditioning, eliciting a response to a neutral stimulus (light, bell)
John Watson
Little Albert, fear conditioning
behaviorism
ivan pavlov, john watson, solely focused on observable behaviors, neglects cognition, fails to explain delay in learning with rule changes
edward tolman
neo behaviorist, cognitive map which disproves behaviorism as it indicates some level of cognition, rats in maze
noam chomsky
language acquisition device, innate sense of language, another one of behaviorisms failures
george miller
people can memorize seven plus or minus two units, shows mind has measurable processing limits, not just learned through reinforcement, disproves behaviorism
herman ebbinghaus
forgetting curve, first study on forgetting and memory, most amount of forgetting occurs immediately
cognitive psych
combines brain and behavior science, studies how we perceive, recognize, and remember what happens in our mind
information processing approach
our mental processes are similar to the operations of a computer, information progresses through our cognitive system in a series of stages
serial processing
sequential, must complete step a before step b
parallel processing
simultaneous, difficult because more is happening at the same time
sternberg task
provides number sets of varying sizes and asks participants to recall if a number was in that set, utilizes serial processing method and shows that as size of number set increases, so does response time
david rumelhart
developed models of learning called connectionist network models or paralleled distributed processing models, mathematical, information is coded as a pattern of activation distributed across many different nodes
go/no go task
given random digits, each digit you either press a button or don’t, participants often press no go button even though they know they’re not supposed to, shows speed accuracy tradeoff
speed accuracy tradeoff
error increases as you increase the speed , aka the oops test
single cell recording
using implanted electrode to detect electrical activity in single neuron, shows our brains may code abstract concepts with “concept cells,” neurons fire in response to all things related to this concept (aniston), network of concept neurons
eeg
non invasive, cap with electrodes, picks up brain rhythms like alpha and beta waves, tells us when something happens in the brain but not where, sleep
erp
event related potential, derived from eeg, brain waves show when mind reacts to changes
fmri
tracks which brain areas are using more oxygen for tasks, good for sensory, too slow to show split second processes, create brain images
pet
brain imaging, radioactive substance highlights which part of brain is engaging in a certain task
tms
transcranial magnetic stimulation, changes activity in cerebral cortex by generating strong magnetic pulses over skull
cognitive approach
emphasizes people’s thought proces and their knowledge
prospective memory
memory we form for tasks we intend to carry out in the future
retrospective tasks
remembering information you acquired in the past
recency effect
our recall is especially accurate for the final items in a series of stimuli
william james
functionalist, purpose and utility of consciousness in behavior, disliked introspection
gestalt psychology
emphasizes that we have basic tendencies to actively organize what we see and often see the whole over parts, gestalt emphasizes unity and organization
ecological validity
whether or not a lab or study in which research is conducted is similar to the natural settings where the results will be applied
computer metaphor
our cognitive processes work like a computer, complex multipurpose machinery
connectionist approach
cognitive processes can be understood in terms of networks that link together neuron-like processing units, also called parallel distributed processing (PDP) or neural-network approach
cerebral cortex
the outer layer of the brain that is essential for cognitive processes
textbook’s themes
cognitive processes are active instead of passive, cognitive processes are remarkably efficient and accurate, cognitive processes handle positive information better than negative information, cognitive processes are interrelated and do not operate in isolation, cognitive processes rely on bottom-up and top-down processing
associationism
the theory that mental processes operate through associations between ideas or sensations
cognitive revolution
a period in the mid twentieth century marked by a shift away from behaviorism and towards cognition
sensation
reception of stimulation, its initial encoding into our nervous system
perception
the process of interpreting and understanding what is sensed, often used because we receive incomplete info from our senses
early processing
what hits your eyes
late processing
your brain’s interpretation
pattern recognition
identification of complex arrangement of sensory stimuli, how we recognize, identify, and categorize information, based solely on info in stimulus, neglects context
template matching theory
compares stimulus image to various stored templates in our brain, match has to be exact so it is constrained
feature analysis theory
stimuli consists of combinations of features, simpler and easier than templates, reduced number of templates needed, like lines, why P and R are more similar than G and N
recognition by components theory
biederman, objects made up of geons, recognition stems from both the object and its configuration, the same geon can be recognized from all perspectives
viewpoint invariance
geons can be identified when viewed from different angles because they contain invariant properties, this was taken into consideration when designing them
word superiority effect
easy to discriminate letters when they’re in the context of a known word than in the context of non words
top down processing
cognition influencing stimulus, context
bottom up processing
relying purely on stimulus for interpretation
change blindness
failure to notice large changes to a scene even when paying close attention to it and you know a change is coming, simons and chablis
inattention blindness
failure to notice the existence of an unexpected item because your attention is diverted elsewhere, simons and chabrs
face recognition
holistic, gestalt, we can identify most obscured faces
inversion effect
upside down faces are unrecognizable
thatcher illusion
turning faces upside down but keeping some features right side up makes them recognizable, because we pay more attention to location of features rather than orientation
prosopagnosia
difficulty in recognizing faces due to temporal lobe damage
fusiform gyrus
region of temporal lobe that is responsible for recognizing faces
apperceptive agnosia
early perceptual processes are disrupted, cannot turn into a visual perception, cannot copy, damage to posterior parietal areas in right hemisphere
associative agnosia
late perceptual processes are disrupted, cannot assign meaning to an object, can copy it and recognize simple shapes, damage to connection of occipital and temporal lobes in left and right hemisphere
distal stimulus
the actual object that is out there in the environment
proximal stimulus
the information registered on your sensory receptors
sensory memory
large capacity storage system that records information from each of the senses
iconic memory or visual sensory memory
preserves an image of a visual stimulus for a brief period after the stimulus has disappeared
primary visual cortex
located in occipital love, concerned with basic processing of visual stimuli
figure/ground
clear, distinct shape with clearly defined edges/region that is leftover and forms the background
ambiguous figure-ground relationship
the figure and the ground reverse from time to time so they trade roles
illusory contours
also called subjective contours, when you see edges despite them not being physically present in the stimulus
viewers centered approach
proposes that we store a small number of views of three dimensional objects rather than just one view
goal divided attention
intentional, endogenous, control, top-down processing
stimulus driven attention
incidental, bottom up processing, exogenous control
divided attention
ability to do two things simultaneously
selective attention
picking stimuli for further processing
dichotomy listening task
played different stimulus in each ears, could hear the attended ear, could not hear language changes in unattended ear but could hear if speaker changed from male to female
shadowing
dichotic listening task, repeating back the attended ear’s message
cocktail party effect
people notice their own name, even in noisy, bustling situations
perceptual selection
posterior attention network, decides what to attend and what to ignore
inhibitory selection
stop yourself from performing an automatic task, anterior attention network
stroop task
reading the color of the font instead of that the word reads, hard time stopping habitual automatic responses like reading
disjunctive search
easy to identify, clear difference
conjunctive search
subject is more difficult to locate visually
feature integration theory
triesman, stage one is distributed attention (automatic, parallel processing, disjuctive) and stage two is focused attention (serial processing, effortful, conjunctive)
attentional costs
the slowing of a task when you perform multiple tasks at once, not applicable to everything
byrne and anderson task
two basic math problems (two different tasks), subjects could perform each rapidly but when put together, response time doubled, shows attentional costs
perfect time sharing
the ability to do more than one task at once
parietal lobes
posterior attention network, visual search tasks, perceptual selection
frontal lobes
anterior attention network, inhibitory tasks
spotlight theory of attention
we can move out attention to focus on different things without moving our eyes, argues attention is location based which is not true, it is object based
hemispatial neglect
also simply neglect, caused by stroked damaging right parietal love, failure to acknowledge field contralateral to lesion, no perceptual deficit, will not be picked up by their attention but if you draw attention to it, they will notice, object based, will copy right side of tilted object which may not entirely be in the right field
endogenous control
top down, goal directed attention, driven by internal factors
exogenous control
bottom up processes, stimulus driven, driven by external factors
fixations
brief periods when the eyes are stationary, allowing information acquisiton
saccades
rapid eye movement between fixations
working memory
brief, immediate memory for material we are currently processing
attentional bias
people pay extra attention to certain stimulus or features
isolated feature/combined feature effect
people can typically locate an isolated feature faster than a combined feature, triesman
feature present/feature absent effect
people typically locate a feature that is present more quickly than one that is absent, triesman
orienting attention network
visual search, parietal lobes
unilateral spatial neglect
when a person ignores part of his or her visual field
executive attention network
for a task that focuses on conflict, inhibitory tasks
bottleneck theory
early theory of attention, limits the quantity of information we can pay attention to
illusory conjunction
an inappropriate combination of features
binding problem
not representing the important features of an object as a unified whole