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Demand
for a product is the quantity of a good that buyers are willing to buy.
Demand
The quantity consumers are willing and able to buy at each possible price during a given time period, other things constant
Law of Demand
As the price increases, the quantity demanded of the product decreases, but as the price decreases, the quantity purchased will increase
Law of Demand
All other things remaining constant, the quantity demanded of a good is inversely related to the price of that good
Law of Demand
consumer purchase more as price falls
Ceteris Paribus assumption
means that other determinants of demand are assumed to remain constant.
Ceteris Paribus assumption
says that none of the independent variable changes
Ceteris paribus
Latin for “all else being equal.”
Demand Function
shows  how the quantity demanded of a particular good responds to price change.
Demand Schedule
shows the different quantities that will be bought of good, given various prices.
Demand Schedule
A list of possible product prices and corresponding quantities demanded.
Demand Curve
A graphical representation of demand schedule and therefore contains the same prices and quantities in the demand schedule.
Demand Curve
A graph showing  relation between the quantity demanded and the price when all other variables influencing quantity demanded are held constant.
Aggregate or market demand curve
is the relationship between the price and the number of purchases made by this group of consumers
1. Income         Â
2. expectation of future prices Â
3. prices of related goods like substitutes and complements
4. Size of population
5. quality of products
6. tastes and preferences
7. Promotion and/or advertisement
8. religion
9. customs/traditions
10. fad or fashion
Other factors (other than price) that influence the quantity of demand:
Supply
of a product is the quantity of goods that sellers are willing to sell
Supply
is how much the producers are willing and able to offer for sale per period at each possible price, other things constant.
Supply Function
shows how quantity offered for sale of a good is dependent on its determinants, the most important of which is the price of the good itself.
Supply Schedule
shows the different quantities that will be offered for sale at various prices
Supply Schedule
shows the different quantities that will be offered for sale at various prices.
Individual Supply Schedule
If  the quantities offered are only of one seller
Market Supply Schedule
The aggregate supply quantities of a group of sellers
Law of Supply
Quantity supplied is directly related to its price, other things constant
Law of Supply
states that “All other things remaining constant, the quantity supplied of a good is directly related to the price of the good.”
Law of Supply
Other things assumed as constant, price and quantity supplied are directly proportional. Â
Supply Curve
is the graphical presentation of the supply schedule
1. Cost of Production
2. Availability of economic resources
3. Number of firms in the market
4. technology applied
5. Producer’s goals/motives
6. Taxes and subsidies
7. Prices of the product
Price expectation
Non-price factors or determinants of Supply:
Alfred Marshall
was responsible for introducing the very important Law of Demand and Supply
Equilibrium
means a state of balance. is  attained where demand is equal to supply
Equilibrium
It occurs when the price is at the level for which quantity demanded equals quantity supplied.
Equilibrium price
The price where demand and supply are equal
Equilibrium quantity
The quantity where demand and supply are equal
Market Equilibrium
is a situation in which, at the prevailing price, consumers can buy all of a good they wish and producers can sell all the good they wish.
Equilibrium Point
one point in the graph where the demand is exactly equal to supply
Surplus
Excess supply
Surplus
exists when the quantity supplied exceeds quantity demanded
Shortage
Excess demand
Shortage
exists when the quantity demanded exceeds quantity supplied demanded.
Ceiling price
the maximum price the government permits seller to charge for a good
Ceiling price
When this price is below the equilibrium
Floor Price
the minimum price the government permits sellers to charge for a good
Floor Price
When this price is above the equilibrium
Elasticity
is a measure of how much buyers and sellers respond to changes in market conditions
Elasticity
It allows us to analyze supply and demand with greater precision
Price elasticity of demand
is the percentage change in quantity demanded given a percent change in the price
Price elasticity of demand
It is a measure of how much the quantity demanded of a good responds to a change in the price of that good
Elastic
when a change in a determinant leads to a proportionately greater change in quantity of demand or supply
Elastic
The coefficient of elasticity is more than 1 Â ( > 1)
Inelastic
when a change in a determinant results in a proportionately lesser change in the quantity of demand or supply
Inelastic
The coefficient of elasticity is less than 1 Â ( < 1)
Unitary elastic
when a change in a determinant results in a proportionately equal change in the quantity of demand or supply
Unitary elastic
The coefficient of elasticity is equal to 1 Â ( = 1)
Price Elasticity
is the study if the responsiveness of demand to changes in the price of good. Â Â
Price Elasticity
The concept depends on percentage changes
Price Elasticity
Its value may be computed by choosing two points on the demand curve and comparing the percentage changes in the quantities and the prices on those two points.
Income elastic
It is a study of the responsiveness of demand to a change in consumer income. Â
Income elastic
It expresses the percentage change in demand compared to a percentage change in income.
Engels’s Law
When income increases, percentage that is spent for food tends to decrease
Engels’s Law
The resulting coefficient is less than one because food is a necessity
Engels’s Law
When income increases, the increase goes mostly to the purchase of luxury items, education, travel and leisure
Normal/Superior Goods
Income Elasticity is positive
Inferior Goods Â
Income Elasticity is negative
Negative Income Elasticity
means that the goods are inferior, that is, as income increase, demand declines
Cross Elasticity
relates a percentage change in demand for a good with a percentage change in the price of another good
Positive cross-price elasticity
means that Good B is a substitute to Good A
Negative cross-price elasticity
means that Good B is a complement to Good A