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Marketing
Is the process of implementing strategies to price, promote, and distribute products to current and potential customers.
Customer base
Is a group of consumers who continuously purchase goods and services from a business.
Business objectives
Are the goals a business intends to achieve.
Internal environment
Involves factors within a business that a business has control over.
Corporate culture
Is the shared values and beliefs of a business and its employees.
Operating Factors
Are the primary external factors impacting a business which it has some control over.