PPC

MODERNITY

is the time period

It is the state of being current, or up with the times

INDUSTRIALIZATION

It is the period of social and economic change that transforms a human group from an agrarian society into an industrial society.

URBANIZATION

It refers to the population shift from rural to urban areas, the corresponding decrease in the proportion of people living in rural areas, and how societies adapt to this change

Six degrees

1997

Ryze

2001

Friendstar

2002

Linkedln

2003

hi5

June 2003

MySpace

August 2003

Orkut

January 2004

FaceBook

February 2004

Yahoo! 360 degrees

March 2005

Bebo

July 2005

Google

July 2011

POPULAR

As defined in the Cambridge online dictionary, it pertains to things, concepts, or persons enjoyed, liked, or admired by most people in a group.

TikTok

• It has 2.05B users globally and 1.69B active monthly users

• It is one of the most popular social media platforms worldwide

• The platform is especially popular in Indonesia, with 157.6M users

• Followed by the United States w/ 120.5M

POP CULTURE PHENOMENON

Numerically popular, it means that is being consumed by the majority of the population as proven by surveys and in some instances, sales.

CULTURE

·     It is the constant process of producing meanings out of and from our social experience

·     It is defined as a shared meaning that produces a social identity

·     It is the general process of intellectual, spiritual, and aesthetic development

·     It is a particular way of life, whether of people, a period, or a group

Culture is Learned Behavior

Culture consists of beliefs and practices that are taught and passed down through generations.

Culture is Abstract

Exists in the minds or habits of the members of society

We cannot see culture, we can only feel human behavior

Culture includes attitudes, values, and knowledge

Examples:

1. Close Family ties - it is seen as a defense against all hostilities from the outside world

2. Crab Mentality - “If I can’t have it, neither can you!”

3. Ningas-Kugon - Leaving our work either half-baked or unfinished

Culture also includes Material Objects

Man’s behavior results in creating objects.

Culture is shared by the members of Society

Culture includes the shared values, norms, and practices that unite members of a society.

Ana Patricia Non

A 26-year-old Founder of community pantry in the Philippines

• with over 200 community pantries all over the country

Culture is Super Organic

Culture is somehow superior to nature

Culture is Pervasive

It touches every aspect of life

means widespread, prevalent, or diffusive.

Not only emotional but rational actions are governed by cultural by cultural norms.

BlackPink

Most streamed on Spotify

Culture is a Way of Life

Explicit Culture
Implicit Culture

Explicit Culture

refers to similarities in word and action, directly observable (language, behavior, institutions)

Implicit Culture

exists in abstract forms (moral values, learning process, beliefs)

Culture is Idealistic

Culture is the sum total of the ideal patterns and norms of behavior of a group

Culture consists of the intellectual, artistic, and social ideals and institutions that the members of society profess and strive to confirm.

Culture is transmitted among members of society

Persons learn cultural ways from persons.

Handed down by elders, parents, teachers, relatives, etc.

Some of the transmission of culture is among contemporaries.

Culture is continually changing

There is one fundamental and inescapable attribute of culture– the fact of unending change.

Beatrice Luigi Gomez

1st lesbian Miss Universe PH

Miss Spain Angela Ponce

1st transgender woman who competed in Miss Universe competition

Language is the chief vehicle of culture

Man lives not only in the present but also in the past and future.

Man possesses a language that transmits what was learned in the past and enables him to transmit the accumulated wisdom to the next generation.

Culture is Integrated

Known as Holism or the view that cultures are complex systems and one must study all their interconnected aspects (language, customs, beliefs, institutions, values) in order to understand the whole culture.

If one part of the system changes, the other parts change as well.

 

Culture is Dynamic

Cultures interact and change

While cultures must be flexible in order to meet new challenges and survive, not all culture change has been positive

Some culture changes can be maladaptive and create new problems

What is adaptive in one culture is maladaptive in another culture

Culture is Transmissive

Culture is transmitted from one generation to another.

Transmissions of culture may take place by imitation as well as by instruction.

Culture varies from society to society

Every society has a culture of its own.

It differs from society to society

It helps dispel negative stereotypes and personal biases about different groups

In addition, cultural diversity helps us recognize and respect “ways of being” that are not necessarily our own. So that as we interact with others we can build bridges to trust, respect, and understanding across cultures

Tagalogs

• street-smart

• thick-faces

• conners

• will take advantage of anyone

Bicolanos

• horny (uragon)

• womanizers / philanderers

Ilocanos

• stingy (or miserly)

• severe

• “hard working”

• poor

• wealth hoarder but still want to appear poor and stoic

Kapampangans

• big spenders

• showy w/ wealth

• arrogant

Visayans

• very friendly

• talkative

• “lazy”

Culture is Gratifying

Culture provides proper opportunities for the satisfaction of our needs and desires. Our needs, both biological and social, are fulfilled in cultural ways.

Carlos Yulo

Two-time gold medalist in the Olympics

Hidilyn Diaz

Gold medalist in the 2020 Summer Olympics in Tokyo

Sabrina Carpenter

Winner of the best pop solo performance and best pop vocal album awards in the 67th annual Grammy Awards

Invention

Technological change has a broad impact on culture.

For example, the internet allows people to connect to social groups and media that represent a particular worldview. This can result in tribalism whereby people no longer see themselves as part of a greater society.

Economy

______ systems and conditions.

A nation that has a growing middle class may experience an enrichment of culture as people have the ______ security to pursue happiness.

For example, a nation with a large middle class typically has a significant pool of talent who are pursuing creative careers in areas such as architecture, design, music, art, literature, and entertainment.

Globalization

The process of exchange and integration that occurs between nations.

This is a long-term process that has been underway for centuries but has accelerated due to advancements in communication, transportation, peace, and cooperation.

It results in the pizza effect whereby cultures copy each other. These copies are always imperfect resulting in the new culture.

For example, American sushi is an imperfect copy of Japanese sushi that has its own merits.

War and Disaster

Conflict and disaster that destabilize a society. This may result in an abandonment of cultural pursuits as people focus on survival and security.

Ideas

The emergence and diffusion of new _____.

This may be a process of survival of the fittest whereby good ideas survive over time and bad ideas are eventually overcome.

Aesthetics

______ taste changes with time as new styles emerge and people emulate them.

For example, ever-changing fashion trends.

Law

____ and regulations have broad cultural impacts.

For example, laws requiring businesses to close at a particular hour that restrict the night economy of a city.

Design

_____ impacts culture.

For example, the urban design of cities influences how communities interact such as a city full of parks, public space, and café terraces that develop a lively feel.

Infrastructure

Hard _________ such as public sidewalks and soft infrastructure such as hospitals.

For example, the construction of roads for automobiles beginning in the early 20^th century that transformed cities into concrete jungles with vast suburbs.

Health

_____ can have a significant impact on culture.

For example, the theory is known as the lead-crime hypothesis that links declining crime rates in multiple countries to the phase-out of lead in gasoline and other products. The banning of lead in these products appears to have resulted in an increase in IQ, or rather a reversal of a tendency for these products to decrease IQ with exposure.

Education

________ is a foundation of culture beginning with basic language and social skills that provide the tools to discover and use knowledge.

An ______ system that fails students can result in a cultural decline whereby communities have little sense of history, tradition, norms, shared experience, civility, art, literature, and celebration.

Environment

________ change impacts culture.

For example, a city with low air quality such that people avoid the outdoors or an island where people have stopped going to the beach due to ocean plastic that causes beaches to resemble a garbage dump.

Leaders

________ that unify a people or group towards a common purpose.

A _____ can also become a symbol of a culture such as Martin Luther King Jr. as an inspirational figure of Black American culture.

Rights and Freedom

A nation that grants ______________ to people may allow culture to flourish whereas oppression may subvert culture.

For example, freedom of speech whereby people aren’t penalized for voicing unpopular ideas allows for brave literature and art.

Maria Ressa

• co-founder of Rappler

• investigative journalist

• 2021 Nobel Peace Prize Winner