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Habituation
Decreased response after repeated exposure
Sensitization
Increased response after repeated exposure
Classical Conditioning
Learning by associating two stimuli (before behavior)
Unconditioned Stimulus (US)
Naturally triggers response
Unconditioned Response (UR)
Automatic response
Neutral Stimulus (NS)
No response initially
Conditioned Stimulus (CS)
Previously neutral → now triggers response
Conditioned Response (CR)
Learned response
Acquisition
Learning phase when association forms
Extinction
CR disappears when US is removed
Spontaneous Recovery
CR returns after extinction
Generalization
Responding to similar stimuli
Discrimination
Distinguishing between stimuli
Operant Conditioning
Learning through consequences (after behavior)
Law of Effect
Behaviors followed by good outcomes increase
Reinforcement
Increases behavior
Punishment
Decreases behavior
Positive Reinforcement
Add reward → increase behavior
Negative Reinforcement
Remove bad thing → increase behavior
Positive Punishment
Add bad thing → decrease behavior
Negative Punishment
Remove good thing → decrease behavior
Primary Reinforcer
Innately rewarding (food, water)
Secondary Reinforcer
Learned reward (money)
Continuous Reinforcement
Reward every time
Partial Reinforcement
Reward sometimes
Partial Reinforcement Effect
More resistant to extinction
Observational Learning
Learning by watching others
Modeling
Imitating behavior
Vicarious Conditioning
Learning from others’ rewards/punishments
Bounded Rationality
Decisions limited by info, time, and cognitive limits
Cognitive Miser
Humans prefer easy thinking
Heuristic
Mental shortcut
Availability Heuristic
Based on what comes to mind easily
Representativeness Heuristic
Based on similarity to prototype
Base Rate Fallacy
Ignoring actual probabilities
Bias
Systematic error in thinking
Framing Effect
Decisions depend on how info is presented
Paradox of Choice
Too many options → indecision
Maximizers vs Satisficers
Best vs good enough
Memory
Encoding → Storage → Retrieval
Encoding
Converting info into memory
Attention
Focusing mental resources
Selective Attention
Filtering info
Change Blindness
Missing visual changes
Filter Theory
We attend only to important info
Sensory Memory
Very brief, large capacity
Short-Term Memory
~30 sec, 7±2 items
Long-Term Memory
Unlimited capacity & duration
Maintenance Rehearsal
Repeating info (shallow)
Elaborative Rehearsal
Linking meaning (deep)
Consolidation
Short → long-term memory
Reconsolidation
Memory updated after recall
Working Memory
Active manipulation of info
Chunking
Grouping info into units
Retrieval Cue
Trigger for recall
Encoding Specificity Principle
Recall is better when context matches
Context-Dependent Memory
Same environment helps recall
State-Dependent Memory
Same physical state helps recall
Mood-Dependent Memory
Same mood helps recall
Mood-Congruent Memory
Recall info matching current mood
Mnemonics
Memory aids
Method of Loci
Link info to locations
Retroactive Inference
New blocks old
Proactive Inference
Old blocks new
Blocking
TIp-of-the-tongue
Absentmindedness
Poor encoding
Memory Bias
Altered over time
Flashbulb Memory
Vivid emotional memory
Misattribution
Wrong source
Suggestibility
Misleading info alters memory
False Memory
Confusing real vs imagined
Persistence
Unwanted memories (ex. PTSD)