Bandura

what is his theory

media modelling effects

what is the bobo doll experiment

• left a doll alone in room with child

• child didn’t react

• relative to child attacks doll

• child attacks

• child shown someone on TV screen hitting doll

• child attacks

• Bandura believes we replicate violent behaviour as a result of experience- we can choose to mimic or reject

• direct modelling is not the sole form and can’t be blamed for all our traits

• “human behaviour is to a large extent socially transmitted either deliberately or inadvertently”

how can media representations impact us more than direct modelling

• attentional processes- audiences pay more attention to the TV than we do to the world around us

• role models- more aspirational role models in the media then everyday life

• retention- TV is visually vivid so will be retained by audiences more

media is too violent

• media producers are desensitised to violence and its effects on audiences

  Bandura focuses on video games:

• violence is rewarded

• connection between gamer and avatar

• realistic graphics

• addictive

• use of drugs and alcohol

• discrimination