Consumer product differentiation

Unsought products

unplanned purchases that require title to no effort to purchase.

Very cheap and not actively sought to purchase

convenience products

Relatively cheap and low effort to purchase goods

Consumers buy these often without much planning but this does not mean they are insignificant

ex. Soft drinks, milk, bread, candy, etc

Shopping products

Sought after products

Purchased after comparing with alternatives and different brands and prices. This can take months or years.

Ex. Cars, homes, vacations

Specialty products

products that are searched long and hard for

Alternatives are not accepted

Due to the fact that customers spend sm effort to find these products the distribution is limited to one to two stores in the region.

Ex. Designer items, expensive jewelry