Mass Media Answers

An Impact Issue is:

How media influences society.

Economic Clout means:

All of the above.

Investigating and reporting on actual things in the world through observation is ________ research:

Empirical

Qualitative research:

Is theory-based

A hypothesis:

Is a tentative prediction made to test the logical consequences of a theory.

A leading question:

Tells the questioned how they're expected to answer.

Propaganda:

Is a message designed to change the social attitudes of a large number of disconnected individuals.

Content Analysis:

Is comparing your survey and study results to see if your hypothesis was correct.

This was the first study that looked for the effects mass media had on the general public:

The Payne Fund Studies

The Two-Step Flow of Communication involves:

Media content and opinion leaders.

The Magic Bullet Theory has never been disproved.

False

Journalists were the main culprits of propaganda during the late 1800s and early 1900s.

True

The first paper was:

papyrus

a codex was:

the first book

Technological Determinism is:

When the introduction of new technology changes society, sometimes in unexpected ways.

The printing press changed society:

1&2

During the early 1800s, ______________ helped mold the future of mass communication:

The Industrial Revolution

It was an early form of paperback:

The chapbook

Which of the following paved the way for affordable books:

all of the above

In regard to the publishing industry, Pulp fiction refers to:

A book with a heroic story, sexy cover, printed on cheap wood pulp.

Forms of books today are:

Trade books, educational books, reference books, professional books, specialty books.

College students are:

Required readers

The first newspaper in America, "Publick Occurrences both Foreign and Domstick," lasted how many days:

One

___________ kept colonial newspapers from publishing negative stories about the government:

Seditious Libel Laws

The John Peter Zenger trial established the first case of ________ in the New World:

Free speech

Changes in newspapers, including the establishment of hard news, soft news, opinion pages and the ethnic press, began in the:

1800s

Benjamin Day, publisher of the New York Sun, wanted to prove a newspaper could survive on what?

Advertising revenue

Yellow Journalism got its name from:

A cartoon character

Personal journalism:

All of the above

The Hearst/Pulitzer newspaper battle in New York resulted in the:

Spanish-American War

Newspapers have traditionally been the largest and most influential of all mass media news operations.

True

The Stamp Act greatly benefited colonial newspapers.

False

A magazine is:

A collection of information put out at regular intervals.

The first magazine was:

Edifying Monthly Discussions

The first magazine in America was:

American Magazine

Most early magazines failed:

Because they were expensive and considered luxuries.

Publisher Frank Munsey changed the perception of a magazine as a luxury by:

Lowering the price from 35 cents a copy to 10 cents.

The three types of magazines:

Consumer, Trade, Public Relations

The largest group of consumer magazines is:

Women's

Muckrakers:

Were reporters who used investigative reporting to uncover social injustices.

Magazine advertising is important to professional journals because it gives readers the impression that stories are written with the advertiser in mind.

False

The Internet has done more harm to the magazine industry than it has good.

False

The first motion pictures came about from:

a racing horse bet

The motion picture projector was invented by:

The Lumiere brothers

The motion picture camera could not have been possible if not for Flexible celluloid film, invented by:

George Eastman

Edison's first movie projector was called:

Kinetoscope

The Trust:

Was a monopoly working under restraint of trade.

A movie style that focuses on weird for the sake of weird is:

French Surrealism

The Golden Age of Movies lasted from:

1930-1950

Silent filmmakers were enthusiastic to make "talkies" because:

They were never enthusiastic about "talkies."

Television helped bring the movie industry to its knees.

True

A gaffer and a best boy are not the same thing.

True

Sheet music was developed around 1000 AD by:

The Church, to preserve religious music

William Lear developed:

The car radio and 8-track tape

The first video format war was between:

RCA and Ampex

During the Great Depression, record sales suffered because:

People could get their entertainment from radio for free; if they wanted more music they had to buy new record albums

The first Rock n Roll hit was:

"Crazy Man Crazy," by Bill Haley

__________ developed the first magnetic audio recording tape and video recording tape for the U.S.:

Vladimir Zworkykin

The popularity of sheet music forced the U.S. government to:

Include music in its copyright laws

The advertising industry was never able to adjust to the advent of the VCR.

False

The jukebox had a major effect on record sales during the Great Depression.

True

Recording artists are usually successful.

False

The Golden Age of Radio was from:

The 1930s to the 1940s.

The transistor allowed the radio to become:

Portable

Station owners and advertisers liked formatting because it:

A&B

The Top 40 radio format was invented by two station owners who got their idea:

From a bar jukebox.

The first radio scandal involved DJs and:

Payola

William Paley grew the CBS network by:

Undercutting NBC's affiliate cost and stealing NBC's talent.

Because of "The War of the Worlds" broadcast, Congress enacted new rules on programs presented as newscasts.

True

The most popular radio format is talk radio.

True

David Sarnoff thought radio was just a fad.

False

The Supreme Patent Court of the USA recognizes Guglielmo Marconi as the father of radio.

False

________ was trying to invent television while working for Westinghouse:

Vladimir Zworkykin.

Although the first commercial station was put on the air by David Sarnoff in 1932, TV didn't take off for the following reasons:

All of the above

The original standard resolution for American television was ______ lines:

525

In 1941, the fledgling television industry adopted the following standards:

None of the above

The first four TV networks were:

ABC, CBS, NBC, DuMont.

The Golden Age of television, during which time shows like The Honeymooners, Superman and Leave it to Beaver ran, was from ________:

1948-1958

Cable TV started:

In the 1950s. TV manufacturers wanted to sell TV sets to people who didn't get reception, so cable TV gave them reception.

A rating is the:

Percentage of homes with televisions tuned to a particular channel at a particular time.

Local stations qualify as network affiliates.

True

The word "public" was used in PBS instead of "educational" because the word "education" turns people off.

True

Personal computers have been around since:

The 1980's

The Internet was devised after the following historical event made it necessary:

The Cuban Missile Crisis.

The first military incarnation of the Internet was:

ARPANET

The first civilian incarnation of the Internet was:

Usenet

The United States posts _____ of the world's Internet traffic:

50 percent

Computers have been around since:

The abacus

Compared to other forms of media, the Internet is:

Personalized.

E-Commerce means:

Buying and selling online.

The military invented the Internet because they wanted a communications device with no central control.

True

The first form of computer was the pocket calculator.

False

Newsreels began in:

France

The Biltmore Agreement of 1933:

Limited radio networks to two five-minute newscasts each day so as not to interfere with newspaper sales.

The first news broadcast was:

The 1920 presidential election.

Electromagnetic recording tape was discovered by Americans because:

U.S. soldiers found it working in German radio stations during WWII.

Radio news became popular during World War II because:

Journalists could report live from the scene.

After WWII, radio showed it was more trustworthy than print news because:

Of the Truman/Dewey newspaper debacle.

Early TV news covered "pseudo events" because:

Spot news was tough to cover because developing and editing film was a time-consuming process.

The first major live spot news story in TV history was:

Jack Ruby shooting Lee Harvey Oswald in front of a live NBC camera.