Class+10+-+Media+and+Politics

Journalism is considered the __________ estate.

4th

According to Thomas Jefferson, 'An educated citizenry is a vital requisite for our __________ as a free people.'

survival

The Constitution assumes an __________ relationship between government and the press.

adversarial

The process by which media organizations shape political debate by deciding the topics discussed is known as __________.

agenda-setting

The term for a real (or perceived) viewpoint held by journalists that slants news coverage is __________.

media bias

Sound bites have __________ over the years, with their average length decreasing significantly from 1968 to 2008.

shrunk

Candidates have increasingly turned to __________ to control their own messages amidst shrinking sound bites.

paid advertising

Negative ads often fail to convince voters and can alienate __________ from the political process.

younger demographics

Political __________ often occur in a theatrical manner, resembling show business rather than straightforward debate.

debates

The __________ Balloon technique is used by politicians to test public opinion on proposals they are considering.

Trial