Social identity

Prediction of the social identity theory

As people identify more strongly with a group, the basis of leadership perceptions, evaluations and edorsement becomes increasingly influenced by prototypicality

Identity/self concept

A collection of beliefs about oneself. Answering to “who am I?”

Social identity

The portion of an individual’s identity derived from perceived membership in a relevant social group. How individuals see themselves in terms of group membership “ we”.

Workplace/ organizational identification

The degree to which employees define themselves as members of their group/organization and experience a sense of oneness with the group/organization.

Depersonalization

The process of self-stereotyping through which the self comes to be perceived as categorically interchangeable with other group members.

License to fail

Followers allow prototypical leaders to fail because they think he/she is good for the group and do good for the group.

Self-enhancement motive

We want to maintain a positive identity and have a need for positive self-esteem.

Group prototypicality

Entails the embodying of the best version of the group/ “us”.

Social identity process

CARE

• Create a social identity

• Advance the shared identity

• Represent the group

• Embed the group in reality (institution, rituals, structures)

Take aways from CARE

• Leadership can never be about leaders

• Leadership is not power over, but power through

• Leadership is never about me, it’s always about us

National identity continuity

The sense that a nation’s past, present and future are interconnected (the reason for the desire of a strong leader)