5. Legal Basis of Media and Information Literacy - Part 1: Intellectual Property, Fair Use, and Creative Commons

Intellectual Property

Legal rights protecting creations of the mind such as inventions, designs, artistic works, and symbols

Republic Act 8293

- Intellectual Property Code of the Philippines.Copyright: Protects original creative works (e.g., music, books, films). Provides exclusive rights to reproduce, distribute, and perform

Copyright

Grants inventors exclusive rights to their inventions for a set period, encouraging innovation.Protects original creative works (e.g., music, books, films). Provides exclusive rights to reproduce, distribute, and perform

Patents

Grants inventors exclusive rights to their inventions for a set period, encouraging innovation.

Trademark

Safeguards brand identity, including logos, names, and slogans

Industrial Design

Protects visual designs or the ornamental aspect of objects

Geographical Indications

Labels for products tied to specific regions (e.g., Champagne, Parmesan).

Fair Use

Legal provision allowing limited use of copyrighted materials without a license for specific purposes.

Guidelines for Fair Use

o Majority of the content should be original.

o Credit the original creator.

o Non-commercial usage is emphasized.

Creative Commons

A system enabling creators to grant permissions for using their works under specified conditions

Attribution CC BY

Requires credit to the creator

Non-commercial CC BY NC

Prohibits profit-making uses

No Derivatives CC BY ND

Prevents modifications to the original work

Share Alike CC BY SA

Derivative works must carry identical licenses.