Audiences for the daily mirror

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26 Terms

1
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What is the primary target audience of the Daily Mirror according to NRS and ABC data?

Predominantly C2DE, over 35, and working class Labour supporters.

2
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What characterizes the reading age of Daily Mirror readers?

It is relatively low, typical of red top tabloid readerships.

3
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What type of content is likely to be found in the Daily Mirror due to its target audience?

Celebrity gossip, fashion, reality TV, etc.

4
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Which demographic has a larger readership of the Daily Mirror?

The north of the UK due to its left-wing, Labour-supporting politics.

5
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How does the readership of the Daily Mirror compare for print versus online?

Print readership is middle-aged, while online readership tends to be younger.

6
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Which professions are common among the Daily Mirror's readership?

Working in consumer goods, home and garden, and entertainment industries.

7
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How does the Daily Mirror typically react to conservative stories?

Negatively, as it reflects socially rigid, reactionary tendencies.

8
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What is the typical focus of the front pages of newspapers like the Daily Mirror?

Image-focused with lots of pictures, massive headlines, and celebrity or pseudo-political stories.

9
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What is emphasized on the back pages of the Daily Mirror?

One major sporting headline and smaller secondary stories, focusing on football.

10
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How are center spreads designed in the Daily Mirror?

Massive picture and headline spreading across two pages, often focusing on human interest stories.

11
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What do editorials in the Daily Mirror tend to comment on?

Topical events with left-wing ideologies, often criticizing political figures.

12
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What is the focus of the letter pages in the Daily Mirror?

Celeb and TV-oriented comments that reflect the newspaper's underlying ideologies.

13
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What is the layout of the Daily Mirror's homepage online?

Bright, colorful with massive images and a scrolling list of important stories.

14
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What does the 'Got a story?' page on the Daily Mirror's website feature?

Simple use of white space, branding, and contact information for news tips.

15
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What content is emphasized on the celebrity pages of the Daily Mirror?

Reality TV celebrities and sensational stories related to sex and nudity.

16
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What type of sports coverage is prioritized on the Daily Mirror's sports pages?

Working-class sports like boxing and football, with links to personalities.

17
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What is Cultivation Theory related to the Daily Mirror’s audience?

Repeated exposure to left-wing representations may shape audience views.

18
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How does Reception Theory relate to the Daily Mirror's portrayal of Trump?

It promotes a dominant reading of viewpoints that align with its ideologies.

19
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What is the likelihood of Daily Mirror readers gaining oppositional readings of their stories?

Unlikely, as they are more amenable to left-wing narratives.

20
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What does the concept of the 'prosumer' signify in the context of the Daily Mirror's online presence?

Audience members can create their own content and engage in discussions.

21
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How are stories about families typically received by Daily Mirror readers?

They tend to receive the strongest reception.

22
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What provides a 'naturalized' reading of the Daily Mirror's values among its readers?

Repeated exposure that legitimizes and normalizes its shared ideologies.

23
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What is notable about the political alignment of the Daily Mirror?

It consistently aligns with liberal, left-wing values.

24
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What type of headlines and images are used to attract readers in print?

Massive headlines and pictures that create interest.

25
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What is the main function of the editorial section in the Daily Mirror?

To offer comments that maintain alignment with left-wing ideologies.

26
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What has changed about the perception of audiences in the digital age according to Clay Shirky?

Audience members are no longer seen as passive consumers but as active participants.