Music Videos Context

What is the context behind Uptown Funk?

-Outfits and props allude to the metrosexual male (pink jacket, hair salon ext)

- The high production values of the video reflect the expensiveness of his record label (Columbia)

-Available to watch on multiple platforms (6th most viewed YT video with 3.6 billion views)

-Choreographed dance alludes to 70/80s band the jackson 5

-The mise-en-scene of the video reflects a culture of glamour and materialism (Mars shouts at the chauffeur to get the limousine)

What is the context behind Bad Blood?

-5th Studio Album (1989)

-Biggest selling in 2014 (Over 10 million copies worldwide)

-Vevo record for most views in 24 hours

-Kendrick Lamar improved opinions on the video

-Intertextuality (Robo cob, sin city ext) for an older audience

-Video alludes to feud with KP

-High production values shows swifts power in the industry

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